Works for:
based on ingredients and %- Moisturizing
- Evens skin tone
- Anti-aging
- Anti-blemish
Doesn't work for:
based on ingredients and %- Exfoliation
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"Plum - Rice Water & 5% Niacinamide Cloud Whip Face Mask" is effective for: Moisturizing, Evens skin tone, Anti-aging and Anti-blemish
Ingredient callouts
- A good concentration of Niacinamide (2.60% - 3.90%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Humectants (saccharide isomerate 0.10% - 0.40%, betaine 1.20% - 1.70% and glycerin 3.40% - 5.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Anti-blemish
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Evens skin tone
What does the product description say?
Helps Boost skin brightness and even out tone with Niacinamide and Rice Ferment Filtrate.
Source: N/A
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Moisturizing
What does the product description say?
Hydrates and plumps skin using Betaine, Xylitol, and Squalane.
Source: N/A
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, cetearyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Helps attract water to the upper layer of the skin and improves the product texture
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps attract water to the upper layer of the skin
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
An emollient that helps soften the skin and is used to improve product texture and stability
Helps oil and water mix together while softening the upper layer of the skin
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Helps attract water to the upper layer of the skin and improves the product texture
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
Exfoliation
What does the product description say?
Supports a healthy skin barrier Gently exfoliates dead skin cells with ultra-fine cellulose beads.
Source: N/A
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Evens skin tone | |
| Exfoliation |
Total Promises Fulfilled score: 66/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Plum Rice Water & 5% Niacinamide Cloud Whip Face Mask | Current | - | |
 Eve Lom White Brightening Mask | 90% | $44.00 | |
 YADAH Daily Vegi Mask- Kimchi | 90% | $2.00 | |
 MEDIHEAL D.N.A Hydrating Protein Sheet Mask | 89% | $9.95 | |
Glowiest Dream Glow Soothing Mask | 89% | - | |
 Dr. Jart+ Cryo Rubber™ Mask with Firming Collagen | 89% | $15.00 |
Key Actives
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps attract water to the upper layer of the skin and improves the product texture
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
Helps attract water to the upper layer of the skin
Used to create a gel-like product texture, as well as to stabilize emulsions
Potential irritants
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
An aromatic blend of unspecified and possibly irritating ingredients
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Can work as an exfoliant but is typically used to adjust the product pH
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
Comedogenic ingredients
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
All ingredients
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Used to create a thicker product consistency
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Helps attract water to the upper layer of the skin and improves the product texture
Helps attract water to the upper layer of the skin and repair the skin barrier function
Helps oil and water mix together while softening the upper layer of the skin
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
Can be used to help absorb oil as well as add volume and imporve texture of products.
A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
Helps attract water to the upper layer of the skin and improves the product texture
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A preservative. It helps prevent bacterial growth in cosmetic products
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
An emollient that helps soften the skin and is used to improve product texture and stability
Used to create a gel-like product texture, as well as to stabilize emulsions
An aromatic blend of unspecified and possibly irritating ingredients
Can work as an exfoliant but is typically used to adjust the product pH
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Ingredient list view
Water, Kaolin, Glycerin, Niacinamide, Sodium acrylate/sodium acryloyldimethyl taurate copolymer, Isohexadecane, Polysorbate 80, Betaine, Xylitol, Glyceryl stearate citrate, Caprylic/capric triglyceride, Isononyl isononanoate, Coco-glucoside, Cellulose, Saccharomyces/rice ferment filtrate, Oryza sativa extract, Sorbitol, Squalane, Cetearyl alcohol, Phenoxyethanol, Ethylhexylglycerin, Titanium dioxide, Cyclodextrin, Cetyl palmitate, Saccharide isomerate, Sodium polyacrylate, Parfum, Citric acid, Sodium citrate, Sodium gluconate, Allantoin, Xanthan gum, Panthenol
- Glycerol and the skin: holistic approach to its origin and functions
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- In Vitro Assessment of Skin Irritation Potential of Surfactant-based Formulations by Using a 3-D Skin Reconstructed Tissue Model and Cytokine Response
- Allergen of the Year—Alkyl Glucoside
- Antioxidant and Anti-Inflammatory Properties of Anthocyanins Extracted from Oryza sativa L. in Primary Dermal Fibroblasts
- Rice antioxidants: phenolic acids, flavonoids, anthocyanins, proanthocyanidins, tocopherols, tocotrienols, c-oryzanol, and phytic acid
- Cyclodextrins: new drug delivery systems in dermatology
- Profile of wound healing process induced by allantoin
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics