Plum Rice Water & 5% Niacinamide Cloud Whip Face Mask

Plum Rice Water & 5% Niacinamide Cloud Whip Face Mask

Efficacy66/100IrritancyMedium

Works for

Moisturizing
Niacinamide, Glycerin + 14 more
Works well
What the product description says
“Hydrates and plumps skin using Betaine, Xylitol, and Squalane.”
Source: N/A

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, cetearyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2.6–3.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5.1%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~1.2–1.7%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.2–0.8%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.2–0.75%
Saccharomyces/rice ferment filtrateKey active· HumectantEffect: MediumA product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants~0.2–0.7%
Cetyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and is used to improve product texture and stability~0.15–0.5%
Saccharide isomerateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~0.1–0.4%
Isohexadecane· EmollientEffect: LowImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent~1.6–2.5%
Glyceryl stearate citrate· EmollientEffect: LowHelps oil and water mix together while softening the upper layer of the skin~0.6–1.4%
Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~0.2–0.75%
Isononyl isononanoateEffect: Low, below effective doseForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness~0.4–0.95%
Oryza sativa extractEffect: Low, below effective doseA grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin~0.2–0.8%
Caprylic/capric triglycerideUnder-dosedA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~0.5–1.2%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.05–0.15%
PanthenolUnder-dosedHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.01–0.1%
Evens skin tone
Niacinamide
Works well
What the product description says
“Helps Boost skin brightness and even out tone with Niacinamide and Rice Ferment Filtrate.”
Source: N/A

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2.6–3.9%
Exfoliation
Allantoin
Not delivered
What the product description says
“Supports a healthy skin barrier Gently exfoliates dead skin cells with ultra-fine cellulose beads.”
Source: N/A

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.05–0.15%
Anti-aging
Side benefit · Niacinamide
Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2.6–3.9%
Anti-blemish
Side benefit · Niacinamide, Kaolin + 1 more
Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~2.6–3.9%
KaolinEffect: LowA type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color~4.9–7.3%
AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.05–0.15%

Can it cause trouble?

Irritancy
6 flagged ingredients
Medium risk
We flagged 6 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Coco-glucosideUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritatingHigh~0.4–0.95%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.3%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~0.5–1.2%est.
EthylhexylglycerinA preservativeMedium~0.15–0.5%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.05–0.3%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.05–0.25%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.2–0.75%est.

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~4.9–7.3%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Glycerin~3.4–5.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Niacinamide~2.6–3.9%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Anti-agingAnti-blemishEvens skin toneMoisturizingReduces irritationAntibacterialAnti-inflammatoryReduces redness

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Sodium acrylate/sodium acryloyldimethyl taurate copolymer~1.8–2.6%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Sodium acrylate/sodium acryloyldimethyl taurate copolymer
Isohexadecane~1.6–2.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent

More about Isohexadecane
Polysorbate 80~1.3–1.9%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Polysorbate 80
Betaine~1.2–1.7%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Xylitol~0.95–1.45%
Formula
Irritation risk
Low

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitol
Glyceryl stearate citrate~0.6–1.4%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together while softening the upper layer of the skin

More about Glyceryl stearate citrate
Caprylic/capric triglyceride~0.5–1.2%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Isononyl isononanoate~0.4–0.95%
Formula
Irritation risk
Low
Works for
Moisturizing

Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness

More about Isononyl isononanoate
Coco-glucoside~0.4–0.95%
Irritant · high
Irritation risk
High
Works for
Cleansing

Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating

More about Coco-glucoside
Cellulose~0.4–0.9%
Formula
Irritation risk
Low
Works for
Mattifying

Can be used to help absorb oil as well as add volume and imporve texture of products.

More about Cellulose
Saccharomyces/rice ferment filtrate~0.2–0.7%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

A product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants

More about Saccharomyces/rice ferment filtrate
Oryza sativa extract~0.2–0.8%
Formula
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin

More about Oryza sativa extract
Sorbitol~0.2–0.75%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol
Squalane~0.2–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Cetearyl alcohol~0.2–0.75%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Phenoxyethanol~0.15–0.6%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ethylhexylglycerin~0.15–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Titanium dioxide~0.2–0.7%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Cyclodextrin~0.1–0.45%
Formula
Irritation risk
Low

A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier

More about Cyclodextrin
Cetyl palmitate~0.15–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and is used to improve product texture and stability

More about Cetyl palmitate
Saccharide isomerate~0.1–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Saccharide isomerate
Sodium polyacrylate~0.15–0.5%
Formula
Irritation risk
Low
Works for
Mattifying

Used to create a gel-like product texture, as well as to stabilize emulsions

More about Sodium polyacrylate
Parfum~0.1–0.3%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Citric acid~0.05–0.3%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Sodium citrate~0.05–0.25%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Sodium gluconate~0.05–0.2%
Formula
Irritation risk
Low

Helps stabilize product formulations

More about Sodium gluconate
Allantoin~0.05–0.15%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryMoisturizingReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Xanthan gum~0.05–0.15%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Panthenol~0.01–0.1%
Under-dosed
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Ingredient list view

Water, Kaolin, Glycerin, Niacinamide, Sodium acrylate/sodium acryloyldimethyl taurate copolymer, Isohexadecane, Polysorbate 80, Betaine, Xylitol, Glyceryl stearate citrate, Caprylic/capric triglyceride, Isononyl isononanoate, Coco-glucoside, Cellulose, Saccharomyces/rice ferment filtrate, Oryza sativa extract, Sorbitol, Squalane, Cetearyl alcohol, Phenoxyethanol, Ethylhexylglycerin, Titanium dioxide, Cyclodextrin, Cetyl palmitate, Saccharide isomerate, Sodium polyacrylate, Parfum, Citric acid, Sodium citrate, Sodium gluconate, Allantoin, Xanthan gum, Panthenol

Compare prices

Retailers ranked by price — lowest first.

Plum Goodness
Price unavailable
Check

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
PlumRice Water & 5% Niacinamide Cloud Whip Face MaskYOUR PRODUCTEve LomWhite Brightening MaskYADAHDaily Vegi Mask- KimchiMEDIHEALD.N.A Hydrating Protein Sheet Mask
Match—90%90%89%
Price—$44.00——
Shared key ingredients—3 of 93 of 95 of 9
Key difference—Ascorbyl GlucosidePanthenolCopper Tripeptide-1
Irritancy Medium Low Low Medium
Drying alcohol————
View product Shop Shop Shop

More alternatives: Glowiest Dream Glow Soothing MaskDr. Jart+ Cryo Rubber Face Mask With Firming Collagen

Cheaper alternatives? Browse formulas in the same category.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Product summary

"Plum - Rice Water & 5% Niacinamide Cloud Whip Face Mask" is effective for: Moisturizing, Evens skin tone, Anti-aging and Anti-blemish

Ingredient callouts

  • A good concentration of Niacinamide (2.60% - 3.90%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
  • Humectants (saccharide isomerate 0.10% - 0.40%, betaine 1.20% - 1.70% and glycerin 3.40% - 5.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Plum Rice Water & 5% Niacinamide Cloud Whip Face Mask
PlumRice Water & 5% Niacinamide Cloud Whip Face Mask

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.