
“Hydrates and plumps skin using Betaine, Xylitol, and Squalane.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, cetearyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
“Helps Boost skin brightness and even out tone with Niacinamide and Rice Ferment Filtrate.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“Supports a healthy skin barrier Gently exfoliates dead skin cells with ultra-fine cellulose beads.”
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
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Filter by role to see what each ingredient is doing.
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
More about KaolinOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideUsed to create a thicker product consistency
More about Sodium acrylate/sodium acryloyldimethyl taurate copolymerImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
More about IsohexadecaneHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineHelps attract water to the upper layer of the skin and repair the skin barrier function
More about XylitolHelps oil and water mix together while softening the upper layer of the skin
More about Glyceryl stearate citrateA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
More about Isononyl isononanoateUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
More about Coco-glucosideCan be used to help absorb oil as well as add volume and imporve texture of products.
More about CelluloseA product of yeast fermentation. Can contain humectants that help attract water to the upper layer of the skin and might help neutralize free oxidants
More about Saccharomyces/rice ferment filtrateA grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
More about Oryza sativa extractHelps attract water to the upper layer of the skin and improves the product texture
More about SorbitolAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideA type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
More about CyclodextrinAn emollient that helps soften the skin and is used to improve product texture and stability
More about Cetyl palmitateHelps attract water to the upper layer of the skin
More about Saccharide isomerateUsed to create a gel-like product texture, as well as to stabilize emulsions
More about Sodium polyacrylateAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinUsed to create a thicker product consistency
More about Xanthan gumHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolWater, Kaolin, Glycerin, Niacinamide, Sodium acrylate/sodium acryloyldimethyl taurate copolymer, Isohexadecane, Polysorbate 80, Betaine, Xylitol, Glyceryl stearate citrate, Caprylic/capric triglyceride, Isononyl isononanoate, Coco-glucoside, Cellulose, Saccharomyces/rice ferment filtrate, Oryza sativa extract, Sorbitol, Squalane, Cetearyl alcohol, Phenoxyethanol, Ethylhexylglycerin, Titanium dioxide, Cyclodextrin, Cetyl palmitate, Saccharide isomerate, Sodium polyacrylate, Parfum, Citric acid, Sodium citrate, Sodium gluconate, Allantoin, Xanthan gum, Panthenol
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| PlumRice Water & 5% Niacinamide Cloud Whip Face MaskYOUR PRODUCT | Eve LomWhite Brightening Mask | YADAHDaily Vegi Mask- Kimchi | MEDIHEALD.N.A Hydrating Protein Sheet Mask | |
|---|---|---|---|---|
| Match | — | 90% | 90% | 89% |
| Price | — | $44.00 | — | — |
| Shared key ingredients | — | 3 of 9 | 3 of 9 | 5 of 9 |
| Key difference | — | Ascorbyl Glucoside | Panthenol | Copper Tripeptide-1 |
| Irritancy | Medium | Low | Low | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Glowiest Dream Glow Soothing MaskDr. Jart+ Cryo Rubber Face Mask With Firming Collagen
"Plum - Rice Water & 5% Niacinamide Cloud Whip Face Mask" is effective for: Moisturizing, Evens skin tone, Anti-aging and Anti-blemish
Every concentration estimate and effectiveness label is anchored to one of these 11 studies and safety reviews.
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