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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Paraben and fragrance free, it contains Green Tea and Rose Water to moisturise and provide antioxidants, whilst Chamomile and Lavender soothe for a replenishing effect."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
23% - 34%
Plain old water
11% - 16%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
5.1% - 7.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.1% - 4.7%
A preservative
1.3% - 1.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.9% - 2.9%
Helps soften the upper layer of the skin and create a nice product consistency
1.5% - 2.2%
1.2% - 1.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.2% - 1.9%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.8% - 1.2%
0.45% - 1.05%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.4% - 0.95%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.15% - 0.6%
Used for fragrance and contains volatile compounds that can irritate the skin
0.15% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.2% - 0.7%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.15% - 0.55%
0.15% - 0.65%
0.15% - 0.6%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.2% - 0.75%
Helps preserve products and creates a nice product texture
0.15% - 0.6%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.15% - 0.55%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.15% - 0.6%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.4%
A colorant. Usually well-tolerated
0.1% - 0.45%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.45%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.45%
Plain old water
0.1% - 0.45%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.15% - 0.55%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.1% - 0.45%
A preservative
0.1% - 0.45%
Helps soften the upper layer of the skin and create a nice product consistency
0.15% - 0.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.45%
0.1% - 0.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.15% - 0.5%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.1% - 0.4%
0.1% - 0.4%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
0.1% - 0.4%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.05% - 0.3%
Used for fragrance and contains volatile compounds that can irritate the skin
0.1% - 0.35%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.1% - 0.45%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.1% - 0.4%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.1% - 0.4%
0.1% - 0.45%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.1% - 0.45%
Helps preserve products and creates a nice product texture
0.1% - 0.35%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.25%
A colorant. Usually well-tolerated
0.05% - 0.2%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.1%
An iron oxide. Used as a colorant. Is usually well tolerated
0.05% - 0.1%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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