
“This natural, nontoxic lotion hydrates and softens your skin with nutrient-rich baobab, camellia and rosehip oils.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
anhydroxylitol, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, chondrus crispus extract.


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Helps attract water to the upper layer of the skin and repair the skin barrir function
More about AnhydroxylitolAn emollient that does not leave a greasy finish
More about Camellia oleifera seed oilA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideRed algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
More about Chondrus crispus extractRed algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
More about Chondrus crispusOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps oil and water mix together
More about Glyceryl oleate citrateA gelling agent that thickens the product consistency and leaves the skin with a velvety finish
More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerAn anti-oxidant. Is also called 6-paradol. It might be able to neutralize free radicals in skin. The manufacturer claims that it is able to stimulate synthesis of hyaluronic acid in skin, but there is no evidence of effectiveness of this ingredient so far. The only evidence of efficacy for this ingredient so far come from small lab tests. This ingredient comes together with Caprylic/Capric Triglyceride as part of the complex called SymDecanox HA produced by a cosmetic ingredient supplier Symrise.
More about Hydroxymethoxyphenyl decanoneIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideHelps soften the upper layer of the skin
More about Adansonia digitata seed oilTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juiceA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
More about Helianthus annuus seed oilA plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
More about Hibiscus sabdariffa flower extractA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
More about Rosa canina fruit oilUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolA plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
More about Terminalia ferdinandiana fruit extractHelps attract water to the upper layer of the skin and repair the skin barrier function
More about XylitolHelps attract water to the upper layer of the skin and repair the skin barrier function
More about XylitylglucosideA plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
More about Citrus aurantium bergamia fruit oilHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolA fragrance. A likely allergen and can be irritating
More about HydroxycitronellalUsed as a fragrance. It can be irritating and cause photosensitivity
More about Citrus aurantium dulcis oilAnhydroxylitol, Camellia oleifera seed oil, Caprylic/capric triglyceride, Chondrus crispus extract, Chondrus crispus, Glycerin, Glyceryl oleate citrate, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Hydroxymethoxyphenyl decanone, Niacinamide, Adansonia digitata seed oil, Aloe barbadensis leaf juice, Helianthus annuus seed oil, Hibiscus sabdariffa flower extract, Rosa canina fruit oil, Pentylene glycol, Phenethyl alcohol, Potassium sorbate, Propanediol, Terminalia ferdinandiana fruit extract, Water, Xylitol, Xylitylglucoside, Citrus aurantium bergamia fruit oil, Dimethylbenzyl carbinyl acetate, Dipropylene glycol, Ethyl linalool, Ethylene brassylate, Hydroxycitronellal, Kephalis, Linalyl acetate, Citrus aurantium dulcis oil, Triethyl citrate, Vetiverol
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| PHLURHanami Body LotionYOUR PRODUCT | EltaMDMoisture Rich Body Crème | NEOGEN X SUR.MEDICSurmedic 24K Gold Caviar Repair Vital Cream | W3LL PEOPLEFresh Dew Snow Mushroom Gel-Cream Moisturizer | |
|---|---|---|---|---|
| Match | — | 87% | 76% | 74% |
| Price | — | $45.00 | $60.00 | — |
| Shared key ingredients | — | 5 of 10 | 7 of 10 | 6 of 10 |
| Key difference | — | Ceramide Np | Hexapeptide-11 | Palmitoyl Hexapeptide-12 |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Naturium Bio-Lipid Restoring Body LotionBe Minimalist Niacinamide 5% Body Lotion
Judging from the ingredient list, "PHLUR - Hanami Body Lotion" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Anhydroxylitol, glycerin and xylitylglucoside in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Camellia oleifera seed oil, caprylic/capric triglyceride, chondrus crispus extract, helianthus annuus seed oil and adansonia digitata seed oil in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "PHLUR" is cruelty free and so is its parent company.
Every concentration estimate and effectiveness label is anchored to one of these 21 studies and safety reviews.
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