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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Expression lines, wrinkles, loss of elasticity, and uneven skin texture are much more prominently defined without a preventive and corrective program."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - hyaluronic acid, magnesium aluminum silicate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Expression lines, wrinkles, loss of elasticity, and uneven skin texture are much more prominently defined without a preventive and corrective program."
WIMJ summary for evens skin tone

This product contains ingredients (glycyrrhiza glabra root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydrating Lotion, 1."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 66/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
30% - 36%
Plain old water
12% - 14%
5.7% - 6.9%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
3.6% - 4.4%
Helps oil and water mix together and used as a cleansing agent. Can be irritating and is better avoided for sensitive skin
2.6% - 3.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.1% - 2.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
2% - 2.5%
Helps oil and water mix together and works as an emollient
1.4% - 1.7%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
1.1% - 1.3%
The ingredient is not recognized
TBC
0.75% - 1.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
1% - 1.2%
Used to thicken product formulations and create gel-like textures
0.65% - 0.95%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.65% - 1%
Used as a fragrance. Can be irritating
0.55% - 0.8%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.8%
A preservative. Is a frequent allergen
0.00075% - 0.0015%
The ingredient is not recognized
TBC
0.45% - 0.7%
Plain old water
0.45% - 0.65%
Helps attract water to the upper layer of the skin and improves the product texture
0.4% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.4% - 0.6%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
0.35% - 0.6%
0.35% - 0.6%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.65%
Helps oil and water mix together
0.4% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.65%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.3% - 0.55%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.35% - 0.6%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.35% - 0.65%
A preservative
0.3% - 0.6%
Used as a fragrance. Can be irritating
0.35% - 0.6%
A preservative. Is a frequent allergen
0.00075% - 0.0015%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
0.35% - 0.6%
0.45% - 0.7%
Plain old water
0.35% - 0.65%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.75%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
0.35% - 0.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.3% - 0.55%
The ingredient is not recognized
TBC
0.25% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 0.7%
An emollient that helps soften the skin and might help calm down inflammation
0.45% - 0.65%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.45% - 0.65%
Helps water and oil in the product mix well together and improves product texture
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.35% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.4%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%
Helps preserve products and creates a nice product texture
0.2% - 0.4%
A preservative
0.15% - 0.25%
Helps create a more spreadable product texture
0.05% - 0.15%
Used as a fragrance. Can be irritating
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources