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Can the product deliver on its promises?

WIMJ summary for sun protection

This product does not offer good protection against UVA rays.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Working well with all skin types, the hydrating formula also contains Alpha Lipoic Acid, a fatty acid present in every cell to refine the look of fine lines and pores."
WIMJ summary for anti-aging

This product contains astaxanthin. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works. The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"High Potency Face Finishing & Firming Moistruizer Tinted SPF 30"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (astaxanthin, thioctic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Anti-oxidation
Moisturizing
Total Promises Fulfilled score: 60/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
4.2%
Declared
Plain old water
13% - 16%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.5% - 6.7%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
3.8% - 4.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.8% - 3.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.3% - 2.8%
Helps improve stability of sunscreen filters and boost their effectiveness
1.7% - 2.1%
Used to stabilize product formulations and individual ingredients (for example, sunscreens). Can be an allergen
1.6% - 2%
1.3% - 1.6%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
1.1% - 1.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.9% - 1.1%
Helps oil and water mix together and works as an emollient
0.75% - 1.15%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.6% - 0.95%
Used to stabilize the product formulation
0.55% - 0.85%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.55% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.65% - 0.95%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.65% - 0.95%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.45% - 0.65%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
0.45% - 0.65%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.35% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.6%
Used to create a thicker product consistency
0.45% - 0.65%
0.35% - 0.65%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.35% - 0.65%
Helps oil and water mix together
0.35% - 0.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.45% - 0.65%
A preservative
0.3% - 0.5%
A preservative
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
A fragrance. Can be irritating
0.15% - 0.3%
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.25%
Helps neutralize free radicals in skin and might help to calm down inflammation
0.15% - 0.25%
A fragrance. A likely allergen and can be irritating
0.1% - 0.15%
A fragrance. Can trigger allergic reactions and be irritating
0.05% - 0.15%

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