
“Evens skin tone and addresses discolouration”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“Hydrates skin”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, pantolactone.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
“Very effective skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tone, fine lines and dullness.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.


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Filter by role to see what each ingredient is doing.
Helps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideHelps to soften the upper layer of the skin without creating a greasy texture
More about Coco-caprylate/caprateOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolAn emollient. Is not recommended for acne-prone skin as it can be comedogenic
More about Myristyl myristateAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneHelps oil and water mix together while softening the upper layer of the skin
More about Glyceryl stearate citrateA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterHelps to soften the upper layer of the skin and might have some anti-oxidant effect
More about Mangifera indica seed butterSoftens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
More about Simmondsia chinensis seed oilHelps oil and water mix together
More about Polyglyceryl-3 stearateActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolHelps attract water to the upper layer of the skin
More about Saccharide isomerateUsed to create a gel-like product texture, as well as to stabilize emulsions
More about Sodium polyacrylateAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps preserve products and creates a nice product texture
More about Caprylyl glycolUsed to create a thicker product consistency
More about Xanthan gumPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolHelps create a more spreadable product texture
More about Hexylene glycolUsed to create gel-like formulas and stabilize emulsions
More about Sclerotium gumUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
More about LecithinCreates a thin drying film on the skin resulting in a short-term tightening effect
More about PullulanA plant extract. Can help attract water the upper layer of the skin and might have some anti-oxidant properties
More about Hydrolyzed opuntia ficus-indica flower extractHelps attract water to the upper layer of the skin
More about PantolactoneCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateA product of bacterial fermentation. Can help attract water to the upper layer of the skin
More about Bacillus fermentA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
More about Hydrogenated lecithinWater, Panthenol, Niacinamide, Caprylic/capric triglyceride, Coco-caprylate/caprate, Glycerin, Pentylene glycol, Myristyl myristate, Hydrogenated farnesene, Squalane, Glyceryl stearate citrate, Butyrospermum parkii butter, Citrullus lanatus seed oil, Mangifera indica seed butter, Simmondsia chinensis seed oil, Polyglyceryl-3 stearate, Propanediol, Saccharide isomerate, Sodium polyacrylate, Glyceryl stearate, Caprylyl glycol, Xanthan gum, Tocopherol, Ethylhexylglycerin, Hexylene glycol, Sclerotium gum, Lecithin, Pullulan, Hydrolyzed opuntia ficus-indica flower extract, Pantolactone, Sodium phytate, Silica, 1,2-hexanediol, Citric acid, Sodium citrate, Bacillus ferment, Phenoxyethanol, Hydrogenated lecithin
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Paula's choice5% Niacinamide Body SerumYOUR PRODUCT | PurifiedPost-Breakout Serum | Good MoleculesDiscoloration Correcting Body Treatment | SimpleBooster Serum 3% Hyaluronic Acid & Vitamin B | |
|---|---|---|---|---|
| Match | — | 83% | 83% | 82% |
| Price | $37.00 | — | $14.99−$22.01 | $6.68−$30.32 |
| Shared key ingredients | — | 6 of 15 | 4 of 15 | 6 of 15 |
| Key difference | — | Bakuchiol | Capryloyl Salicylic Acid | Sunflower Seed Oil |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Meditherapy Retinal Skin Booster SerumEre Perez White Tea Phyto-Retinol Elixir
"Paula's choice - 5% Niacinamide Body Serum" is effective for: Anti-aging, Moisturizing, Evens skin tone and Anti-blemish
The product retails for 43.00A$ in Australia, for 29.00$ in the United States and from 34.00£ up to 36.00£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 13 studies and safety reviews.
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