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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Packed with moisturising plant oils to help soothe and bring visible relief to dry, uncomfortable skin, all couched in the heavenly scent of plum oil."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactobacillus ferment.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.5% - 6.7%
A plant extract that has an anti-bacterial effect
4.8% - 5.8%
4% - 4.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
3.1% - 3.7%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.7% - 3.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 2.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.1% - 2.5%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
1.8% - 2.2%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.3% - 1.6%
Helps soften the upper layer of the skin
1% - 1.2%
Helps water and oil in the product mix well together and improves product texture
0.95% - 1.15%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.7% - 1.05%
A plant extract that might help neutralize free radicals in skin
0.7% - 1%
A plant oil that because of its high content of alpha-linolenic acid help support skin barrier function and moisturize the skin
0.55% - 0.85%
Helps oil and water mix together
0.65% - 0.95%
Used as a fragrance. Can be irritating
0.55% - 0.8%
0.5% - 0.75%
The ingredient is not recognized
TBC
A preservative
0.4% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.6%
An essentil oil from orange peel. Potential allergen and can be irritating
0.3% - 0.6%
0.3% - 0.55%
A phytosterol that can support skin's barrier function and help the skin stay hydrated
0.3% - 0.55%
Used as a fragrance
0.25% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.2% - 0.35%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.2% - 0.4%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.05% - 0.1%
0.05% - 0.1%

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WIMJ similarity score
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Irritancy
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources