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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Pai Love & Haight Avocado & Jojoba Hydrating Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
5.1% - 7.7%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
3.6% - 5.4%
An emollient that helps soften the skin and might help calm down inflammation
2.7% - 4.1%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2% - 3.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.6%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
1.4% - 2.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.3% - 2%
Helps water and oil in the product mix well together and improves product texture
1% - 1.5%
Used as a fragrance. Can be irritating
0.85% - 1.25%
An essential oil with a lemon-like smell that is extracted from a fruit grown in Asia. Used as a fragrance
0.5% - 1.15%
Used as a fragrance. Can be irritating
0.45% - 1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.95%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.9%
A preservative
0.35% - 0.75%
Used as a fragrance
0.3% - 0.75%
Helps oil and water mix together
0.3% - 0.75%
0.2% - 0.75%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.1% - 0.5%
A phytosterol that can support skin's barrier function and help the skin stay hydrated
0.15% - 0.55%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.15% - 0.5%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources