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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brazilian Black Clay purifies and smoothes the skin."
WIMJ summary for anti-blemish

This product contains ingredients (lactobionic acid) that could help reduce blemishes and clogged pores in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Formulated with Willow Complex this mask gently exfoliates away dead skin cells, promoting a smoother, more even looking skin tone and texture."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: acetyl glucosamine, lactobionic acid

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Formulated with Willow Complex this mask gently exfoliates away dead skin cells, promoting a smoother, more even looking skin tone and texture."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactobionic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains acetyl glucosamine, lactobionic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, simmondsia chinensis seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl glucosamine, lactobionic acid

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (lactobionic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - squalene also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
Plain old water
11% - 16%
A polyhydroxy acid (PHA) that helps shed dead cells from the surface of the skin revealing a smoother, more even skin. PHAs tend to be gentler on the skin compared to AHAs (for example, glycolic acid). It also has hydrating properties and helps attract water to the upper layer of the skin. It can help calm down inflammation in skin and support restoration of the barrier function. It has an anti-oxidant effect as well. It can help reduce fine line, wrinkles and improve skin elasticity
4.5% - 6.8%
Helps oil and water mix together
3.1% - 4.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3.8%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
1.7% - 2.5%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
1.3% - 2%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.3% - 2%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
1.3% - 1.9%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.9% - 1.4%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.6% - 1.35%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.5% - 1.15%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
0.45% - 1.05%
An effective moisturizing ingredient that also has been shown to be effective in evening out the skin tone and reducing hyperpigmentation. It can help somewhat reduce wrinkles in skin
0.4% - 1%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.4% - 0.9%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.45% - 1.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 1.05%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.35% - 0.85%
Used as a fragrance. Can be irritating and cause photosensitivity
0.35% - 0.8%
Stabilizes the product formulation
0.35% - 0.8%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.35% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.7%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.35% - 0.75%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.35% - 0.8%
A colorant adding orange or bright yellow color
0.2% - 0.8%
0.2% - 0.8%
A preservative
0.3% - 0.6%
0.2% - 0.75%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.2% - 0.75%
An emollient that helps soften the skin
0.35% - 0.8%
A preservative
0.1% - 0.2%
0.2% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.65%
Used to adjust the product's pH
0.15% - 0.65%
A preservative
0.1% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.35%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.1% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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IRRITANCY
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MEDIUM
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources