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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Carob seed extract activates and prolongs tan; rice, rosemary and vitamin E extracts provide supreme antioxidant protection against cellular decline; a kau pe flower extracts soothe and calm the tingly, hot sensation often associated with sun exposure; and water hyacinth works alongside botanical glycerin extracts to prevent dehydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, inositol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
6.5% - 7.9%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.5% - 5.5%
Helps products spread more easily and works as an emollient to soften skin
3.2% - 4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3%
2% - 2.4%
1.7% - 2.1%
Used to soften the upper layer of the skin and create a thicker product consistency
1.5% - 1.9%
1.3% - 1.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.95% - 1.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.7% - 1.1%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.65% - 1%
Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
0.65% - 0.95%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.7%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.5% - 0.75%
Helps oil and water mix together
0.45% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.6%
A preservative
0.3% - 0.6%
Used to adjust the product's pH
0.3% - 0.55%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.35% - 0.6%
A preservative
0.25% - 0.5%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.3% - 0.55%
0.25% - 0.5%
Helps to stabilize the product formulation
0.25% - 0.45%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.65%
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.2% - 0.35%
A fragrance. Is a likely irritant
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. Is a likely skin allergen and can be irritating
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Scientific Sources