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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Chaulmoogra Oil strengthens the clarifying and unifying effect of Alpha-MelightTM to even out cutaneous pigmentation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"The synergistic action of of White and Yellow Clay combined with KeratolineTM, eliminates dead cells and rids the pores of all impurities."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, glycine soja oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 0/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
4.8% - 5.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.8%
3.1% - 3.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.4% - 3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2% - 2.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.7% - 2%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.4% - 1.7%
1.2% - 1.5%
1.2% - 1.5%
0.9% - 1.1%
0.55% - 0.85%
0.5% - 0.75%
0.45% - 0.65%
A sugar that attracts water to the upper layer of the skin
0.4% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.65%
A fragrance. Can be irritating
0.4% - 0.65%
Used to create a thicker product consistency
0.35% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
An emollient that is naturally present in skin and helps soften it
0.3% - 0.6%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
A preservative
0.16% - 0.32%
Used to create thicker product consistency and stabilize emulsions
0.25% - 0.45%
0.25% - 0.45%
A plant extract that can contain an antioxidant compound
0.2% - 0.4%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
Can have some moisturizing properties due to its sugar content
0.2% - 0.4%
A plant extract containing sugars that might help attract water to the upper layer of the skin. Is claimed by the manufacturer to help reduce pore size but evidence is lacking
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
Used to stabilize product formulations
0.2% - 0.4%
A product of bacterial fermentation. Can help attract water to the upper layer of the skin
0.2% - 0.4%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.2% - 0.35%
A preservative
0.2% - 0.4%
Naturally present in skin and helps to attract water to its upper layer
0.2% - 0.35%
0.2% - 0.35%
A preservative
0.2% - 0.35%
A preservative
0.15% - 0.3%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.3%
A fragrance. Is a likely skin allergen and can be irritating
0.15% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources