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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This lotion features a lightweight formula that contains beneficial Moroccan argan oil and rosewater for unmatched hydration and evening out your skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Lightweight Moisturizing Face Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, argania spinosa kernel oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
6.3% - 9.4%
4.7% - 7.1%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
3.5% - 5.2%
Helps soften the upper layer of the skin and might as well help to attract moisture to its upper layer
2.4% - 3.6%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
2.1% - 3.2%
1.5% - 2.3%
An essentil oil from orange peel. Potential allergen and can be irritating
1.1% - 1.7%
A plant oil that might help neutralize free radicals, but evidence of effectiveness in skin is lacking
0.95% - 1.45%
An emollient that softens the skin
0.85% - 1.3%
Used to thicken the product consistency
0.4% - 0.9%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.75%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.1% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.15% - 0.5%
Used to create a thicker product consistency
0.1% - 0.4%

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