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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Youthful Eye Serum"
From product name
WIMJ summary for anti-aging

This product contains tetrapeptide-21. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"ageing Peptides work to visibly reduce the appearance of wrinkles including crow's feet, moisturizes the skin to improve firmness and reduce the appearance of dark circles and puffiness."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: tetrapeptide-21

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
7.1% - 8.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
3.3% - 4%
Used to create a silky product texture and add volume to products
2.4% - 2.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2% - 2.4%
1.7% - 2.1%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
1.4% - 1.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.3% - 1.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.8% - 1.15%
Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation
0.6% - 0.95%
0.5% - 0.75%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.5% - 0.75%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.5% - 0.7%
Used to create a thicker product consistency
0.45% - 0.65%
A silicone that mixes with water creating nice light-weight product texture
0.45% - 0.65%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.35% - 0.6%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
Used to adjust the pH level of products
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.5%
A preservative
0.15% - 0.3%
A preservative
0.25% - 0.45%
Helps water and oil mix together
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.2% - 0.4%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.2% - 0.35%
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
0.2% - 0.4%
A preservative
0.15% - 0.25%
Helps oil and water mix together
0.2% - 0.35%
Used to absorb oil and can temporarily mattify skin
0.25% - 0.45%
Helps to stabilize the product formulation
0.1% - 0.2%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.15%

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