No7 Youthful Eye Serum

No7 Youthful Eye Serum

Efficacy58/100IrritancyMedium

Works for

Moisturizing
Tetrapeptide-21, Cyclopentasiloxane + 12 more
Works well
What the product description says
“In addition, an effective fusion of Vitamin A, Cassava and anti-aging Peptides work to visibly reduce the appearance of wrinkles including crow's feet, moisturizes the skin to improve firmness and reduce the appearance of dark circles and puffiness.”
Source: Skinstore

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: tetrapeptide-21

Tetrapeptide-21HeroEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.1–0.2%
CyclopentasiloxaneKey active· EmollientEffect: MediumA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin~7.1–8.7%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.2–5.2%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~1.3–1.6%
Peg/ppg-18/18 dimethiconeKey activeEffect: HighA silicone that mixes with water creating nice light-weight product texture~0.45–0.65%
Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.2–0.4%
Saccharomyces cerevisiae extractKey active· HumectantEffect: HighA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.~0.2–0.4%
Isononyl isononanoate· Emollient, OcclusiveEffect: LowForms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness~3.3–4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~2–2.4%
Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~1.4–1.7%
Isohexadecane· EmollientEffect: LowImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent~0.8–1.15%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.35–0.65%
CyclohexasiloxaneEffect: Low, below effective doseA silicone that serves as an emollient. Helps create a nice non-greasy feels~0.5–0.7%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.15%
Anti-aging
Tetrapeptide-21, Tocopherol + 2 more
May help
What the product description says
“Youthful Eye Serum”
From product name

This product contains tetrapeptide-21. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Tetrapeptide-21Key activeEffect: MediumA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.1–0.2%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.15%
Ascorbyl glucosideUnder-dosedA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.35–0.6%
Retinyl palmitateUnder-dosedThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.2–0.35%
Evens skin tone
Ascorbyl glucoside ~0.35–0.6%, below the ~1% it needs + 1 more
Under-dosed

Effective ingredients missing or their concentration is too low

Ascorbyl glucosideUnder-dosedA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~0.35–0.6%
Retinyl palmitateUnder-dosedThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.2–0.35%

Can it cause trouble?

Irritancy
1 strong irritant: Retinyl palmitate
Medium risk
We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Retinyl palmitateThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effectHigh~0.2–0.35%est.
Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~0.5–0.75%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~0.35–0.6%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.35–0.65%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~0.3–0.55%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.3–0.5%est.
EthylhexylglycerinA preservativeMedium~0.25–0.45%est.
Saccharomyces cerevisiae extractA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.Medium~0.2–0.4%est.
Tetrasodium edtaHelps to stabilize the product formulationMedium~0.1–0.2%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Cyclopentasiloxane~7.1–8.7%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

More about Cyclopentasiloxane
Glycerin~4.2–5.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Isononyl isononanoate~3.3–4%
Formula
Irritation risk
Low
Works for
Moisturizing

Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness

More about Isononyl isononanoate
Hdi/trimethylol hexyllactone crosspolymer~2.4–2.9%
Formula
Irritation risk
Low

Used to create a silky product texture and add volume to products

More about Hdi/trimethylol hexyllactone crosspolymer
Butylene glycol~2–2.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Stearoxymethicone/dimethicone copolymer~1.7–2.1%
Formula
Octyldodecanol~1.4–1.7%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol
Dimethicone~1.3–1.6%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Isohexadecane~0.8–1.15%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent

More about Isohexadecane
Boron nitride~0.6–0.95%
Formula
Irritation risk
Low

Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation

More about Boron nitride
Hydrolyzed manihot esculenta tuber extract~0.5–0.75%
Formula
Acrylates/c10-30 alkyl acrylate crosspolymer~0.5–0.75%
Irritant · medium
Irritation risk
Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer
Cyclohexasiloxane~0.5–0.7%
Formula
Irritation risk
Low
Works for
Moisturizing

A silicone that serves as an emollient. Helps create a nice non-greasy feels

More about Cyclohexasiloxane
Ammonium polyacryloyldimethyl taurate~0.45–0.65%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Ammonium polyacryloyldimethyl taurate
Peg/ppg-18/18 dimethicone~0.45–0.65%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A silicone that mixes with water creating nice light-weight product texture

More about Peg/ppg-18/18 dimethicone
Ascorbyl glucoside~0.35–0.6%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Caprylyl glycol~0.35–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Potassium hydroxide~0.3–0.55%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Tocopheryl acetate~0.3–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Methylparaben~0.15–0.3%
Formula
Irritation risk
Low

A preservative

More about Methylparaben
Ethylhexylglycerin~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Polysorbate 80~0.25–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Polysorbate 80
Hydrolyzed hyaluronic acid~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid
Retinyl palmitate~0.2–0.35%
Under-dosedIrritant · high
Irritation risk
High
Works for
Evens skin toneAnti-blemishAnti-agingExfoliation

Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect

More about Retinyl palmitate
Saccharomyces cerevisiae extract~0.2–0.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.

More about Saccharomyces cerevisiae extract
Ethylparaben~0.15–0.25%
Formula
Irritation risk
Low

A preservative

More about Ethylparaben
Polysorbate 20~0.2–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Silica~0.25–0.45%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Tetrasodium edta~0.1–0.2%
Irritant · medium
Irritation risk
Medium

Helps to stabilize the product formulation

More about Tetrasodium edta
Tetrapeptide-21~0.1–0.2%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles

More about Tetrapeptide-21
Tocopherol~0.1–0.15%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryAnti-agingMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Ingredient list view

Water, Cyclopentasiloxane, Glycerin, Isononyl isononanoate, Hdi/trimethylol hexyllactone crosspolymer, Butylene glycol, Stearoxymethicone/dimethicone copolymer, Octyldodecanol, Dimethicone, Phenoxyethanol, Isohexadecane, Boron nitride, Hydrolyzed manihot esculenta tuber extract, Acrylates/c10-30 alkyl acrylate crosspolymer, Cyclohexasiloxane, Ammonium polyacryloyldimethyl taurate, Peg/ppg-18/18 dimethicone, Ascorbyl glucoside, Caprylyl glycol, Potassium hydroxide, Tocopheryl acetate, Methylparaben, Ethylhexylglycerin, Polysorbate 80, Hydrolyzed hyaluronic acid, Retinyl palmitate, Saccharomyces cerevisiae extract, Ethylparaben, Polysorbate 20, Silica, Tetrasodium edta, Tetrapeptide-21, Tocopherol

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
No7Youthful Eye SerumYOUR PRODUCTMedik8Liquid PeptidesGeek GorgeousPower Peptides SerumNeocutisMicro Serum Intensive Anti-Ageing and Tightening Serum
Match—45%45%45%
Price—$68.00$16.57—
Shared key ingredients—2 of 92 of 92 of 9
Key difference—Copper Palmitoyl Heptapeptide-14Copper Palmitoyl Heptapeptide-14Aminopropyl Ascorbyl Phosphate
Irritancy Medium Low Low Low
Drying alcohol————
View product Shop Shop Shop

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Product summary

"No7 - Youthful Eye Serum" is effective for: Moisturizing

This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • this product includes a form of Retinoids (vitamin A) - retinyl palmitate 0.20% - 0.35%, but this type of vitamin A is not very effective. It could in theory help with fine lines and wrinkles, but the effect is most likely minimal.
  • Peptides (tetrapeptide-21 0.10% - 0.20%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that theynare helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
  • Humectants (yeast extract 0.20% - 0.40%, hydrolyzed hyaluronic acid 0.20% - 0.40% and glycerin 4.20% - 5.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.

Price

The product retails for 19.95£ in the United Kingdom and at around 23.99$ in the United States.

For a detailed price comparison: click here.

No7 Youthful Eye Serum
No7Youthful Eye Serum

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As an Amazon Associate, WIMJ earns from qualifying purchases.