Works for:
based on ingredients and %- Moisturizing
- Anti-aging
Doesn't work for:
based on ingredients and %- Evens skin tone
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 0
Key actives
Product Summary
"No7 - Youthful Eye Serum" is effective for: Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- this product includes a form of Retinoids (vitamin A) - retinyl palmitate 0.20% - 0.35%, but this type of vitamin A is not very effective. It could in theory help with fine lines and wrinkles, but the effect is most likely minimal.
- Peptides (tetrapeptide-21 0.10% - 0.20%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that theynare helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
- Humectants (yeast extract 0.20% - 0.40%, hydrolyzed hyaluronic acid 0.20% - 0.40% and glycerin 4.20% - 5.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails for 19.95£ in the United Kingdom and at around 23.99$ in the United States.
For a detailed price comparison: click here.
Moisturizing
What does the product description say?
In addition, an effective fusion of Vitamin A, Cassava and anti-aging Peptides work to visibly reduce the appearance of wrinkles including crow's feet, moisturizes the skin to improve firmness and reduce the appearance of dark circles and puffiness.
Source: Skinstore
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed hyaluronic acid.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclopentasiloxane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: tetrapeptide-21
A silicone that mixes with water creating nice light-weight product texture
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps preserve products and creates a nice product texture
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
A silicone that serves as an emollient. Helps create a nice non-greasy feels
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Anti-aging
What does the product description say?
Youthful Eye Serum
Source: From product name
This product contains tetrapeptide-21. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Evens skin tone
Effective ingredients missing or their concentration is too low
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging | |
| Evens skin tone |
Total Promises Fulfilled score: 58/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
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Key Actives
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A silicone that mixes with water creating nice light-weight product texture
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
Potential irritants
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Helps preserve products and creates a nice product texture
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
Used to create a silky product texture and add volume to products
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A preservative. It helps prevent bacterial growth in cosmetic products
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
A silicone that serves as an emollient. Helps create a nice non-greasy feels
Used to create a thicker product consistency
A silicone that mixes with water creating nice light-weight product texture
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
Helps preserve products and creates a nice product texture
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Ingredient list view
Water, Cyclopentasiloxane, Glycerin, Isononyl isononanoate, Hdi/trimethylol hexyllactone crosspolymer, Butylene glycol, Stearoxymethicone/dimethicone copolymer, Octyldodecanol, Dimethicone, Phenoxyethanol, Isohexadecane, Boron nitride, Hydrolyzed manihot esculenta tuber extract, Acrylates/c10-30 alkyl acrylate crosspolymer, Cyclohexasiloxane, Ammonium polyacryloyldimethyl taurate, Peg/ppg-18/18 dimethicone, Ascorbyl glucoside, Caprylyl glycol, Potassium hydroxide, Tocopheryl acetate, Methylparaben, Ethylhexylglycerin, Polysorbate 80, Hydrolyzed hyaluronic acid, Retinyl palmitate, Saccharomyces cerevisiae extract, Ethylparaben, Polysorbate 20, Silica, Tetrasodium edta, Tetrapeptide-21, Tocopherol
- Glycerol and the skin: holistic approach to its origin and functions
- Public Report: 2-Butenedioic acid (2E)-, di-C12-15-alkyl esters (INCI Name: Di-C12-15 Alkyl Fumarate)
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Safety Assessment of Boron Nitride as Used in Cosmetics
- Safety Assessment of Acryloyldimethyltaurate Polymers as Used in Cosmetics
- The Roles of Vitamin C in Skin Health
- Stability, transdermal penetration, and cutaneous effects of ascorbic acid and its derivatives
- Efficacy of a New Topical Nano-hyaluronic Acid in Humans
- Physiochemical properties and application of hyaluronic acid: a systematic review
- Vitamin E in dermatology
- Vitamin E and Skin Health