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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Restore & Renew Cleansing Lotion"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetearyl alcohol, cetearyl olivate, isohexadecane, sorbitan olivate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Give your skin a fresh start every day with this No7 Restore & Renew Dual Action Cleansing Lotion that deeply cleanses, nourishes and exfoliates using a blend of fruit extracts supercharged with antioxidants and natural AHAs."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
5.1% - 7.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
3.8% - 5.7%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
2.8% - 4.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.2%
Helps oil and water mix together
1.7% - 2.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.5% - 2.2%
Used to create a thicker product consistency
1.2% - 1.9%
Helps oil and water mix together
1% - 1.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
0.5% - 1.1%
A preservative
0.15% - 0.3%
Sugar extract that helps attract water to the upper layer of the skin
0.35% - 0.85%
A preservative
0.2% - 0.4%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.2% - 0.75%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.15% - 0.65%
Helps to stabilize the product formulation
0.15% - 0.55%
Used as a fragrance. Can be irritating and cause photosensitivity
0.15% - 0.5%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
0.1% - 0.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.1% - 0.35%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
0.1% - 0.3%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.1% - 0.3%
Used to adjust the pH level of products
0.05% - 0.2%
0.05% - 0.15%

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