
“Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Niacinamide - Helps support the skin's moisture barrier for a smoother, brighter-looking complexion.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“100HR Hydration^ - Delivers long-lasting moisture.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
This product contains antioxidants (dimethylmethoxy chromanol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - camellia japonica flower extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.


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Filter by role to see what each ingredient is doing.
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideHelps stabilize emulsions and create a nice product texture
More about Isoamyl laurateA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateIncreases thickness of a product. Texture enhancer for oil-in-water emulsions
More about Ammonium acryloyldimethyltaurate/vp copolymerUsed to create a thicker product consistency
More about Xanthan gumActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolHelps attract water to the upper layer of the skin. Might have some anti-oxidant properties
More about Hydrolyzed rice proteinOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidHelps stabilize the product formulation
More about Tetrasodium glutamate diacetateA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about Ascorbyl glucosideHelps oil and water mix together. Can be irritating
More about Decyl glucosideUsed to dissolve other ingredients and to improve smell of products. It could be irritating
More about T-butyl alcoholA plant extract that contains an essential oil and often used for its fragrance. Can be irritating. It has some anti-bacterial and anti-oxidant properties
More about Myrtus communis leaf extractA plant extract that might help neutralize free radicals in skin
More about Camellia japonica flower extractCan help neutralize free radicals in skin
More about Dimethylmethoxy chromanolWater, Butylene glycol, Pentylene glycol, Glycerin, Niacinamide, Isoamyl laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl acetate, Silica, Ammonium acryloyldimethyltaurate/vp copolymer, Xanthan gum, Propanediol, Hydrolyzed rice protein, Sodium hyaluronate, Citric acid, Tetrasodium glutamate diacetate, Ascorbyl glucoside, Decyl glucoside, T-butyl alcohol, Myrtus communis leaf extract, Potassium hydroxide, Camellia japonica flower extract, Sodium benzoate, Dimethylmethoxy chromanol, Unknown, Unknown
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| No7Prime Forever SerumYOUR PRODUCT | Paula's choiceNiacinamide 20% Treatment | VotaryVitamin C Glow Serum | Skin Inc Supplement BarVitamin B3+ Serum | |
|---|---|---|---|---|
| Match | — | 99% | 96% | 96% |
| Price | $39.99 | $51.19+$11.20 | $112.29+$72.30 | $35.00−$4.99 |
| Shared key ingredients | — | 4 of 6 | 3 of 6 | 3 of 6 |
| Key difference | — | Panthenol | Alpha-Arbutin | Panthenol |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Boots Ingredients Peptide Serumcolibri skincare Antioxidant Serum
Every concentration estimate and effectiveness label is anchored to one of these 14 studies and safety reviews.
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