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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
butyl methoxydibenzoylmethane
cross
Offers UVA I protection
Offers UVA II protection
Is photo stable
octocrylene
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
ethylhexyl salicylate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Q10 Power Anti-Wrinkle + Firming Face Cream"
From product name
WIMJ summary for anti-aging

This product contains creatine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works. The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Q10 Power Anti-Wrinkle + Firming Face Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - creatine also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Anti-oxidation
Total Promises Fulfilled score: 66/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.9% - 5.9%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.8% - 5.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.2% - 3.4%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
2.8% - 4.3%
Helps dissolve other ingredients in a formulation
1.7% - 2.6%
Used to stabilize the product formulations and works as an emollient
1.5% - 2.2%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
1.8% - 2.7%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
1.5% - 2.3%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.9% - 1.35%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.6% - 1.35%
Ensulizole. A UV filter that is effective against UVB rays. Does not protect against UVA light. It is photostable and can be used to help stabilize other sunscreen ingredients. It is water-soluble meaning that it can help create lighter sunscreen formulations
0.85% - 1.25%
Helps soften the upper layer of the skin
0.4% - 0.9%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.35% - 0.85%
Can support skin's ability to neutralize free radicals and produce collagen, though further research is needed to confirm effectiveness
0.35% - 0.75%
0.3% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.75%
Used to create a thicker product consistency
0.15% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.15% - 0.65%
Helps preserve product formulations
0.1% - 0.45%
A preservative
0.1% - 0.4%
Used to adjust the product's pH
0.1% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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