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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This powerful form of vitamin B3 helps improve the appearance of fine lines and locks in moisture for younger looking skin Full Ingredients List"
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Vitamin K. This plant derivative found in leafy green vegetables helps to visibly reduce skin discoloration and even tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This powerful form of vitamin B3 helps improve the appearance of fine lines and locks in moisture for younger looking skin Full Ingredients List"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: fructose, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera fruit extract, decyl oleate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Helps soften the upper layer of the skin
22% - 33%
Plain old water
11% - 17%
Used to absorb oil and can temporarily mattify skin
4.9% - 7.3%
Helps soften the upper layer of the skin and creates a nice product texture
3.6% - 5.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.6% - 4%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
2% - 3%
1.7% - 2.5%
Helps soften the upper layer of the skin and thickens the product's texture
1.6% - 2.4%
1.3% - 1.9%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.95% - 1.4%
Used to create a thicker product consistency
0.85% - 1.25%
Helps water and oil mix together
0.5% - 1.15%
Helps to soften the upper layer of the skin
0.45% - 1.05%
An emollient that does not leave a greasy finish
0.45% - 1.05%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.4% - 0.9%
Helps oil and water mix together
0.4% - 0.95%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.85%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.8%
0.35% - 0.8%
A plant extract that may contain a small amount of essential oils. Might be helpful in neutralizing free radicals in skin
0.2% - 0.7%
Helps attract water to the upper layer of the skin
0.15% - 0.65%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
0.15% - 0.65%
Helps soften the upper layer of the skin
0.15% - 0.65%
Helps oil and water mix together
0.15% - 0.5%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.15% - 0.55%
A plant extract. Benefits of topical application are not confirmed
0.15% - 0.5%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.05% - 0.3%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.1% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.35%

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Price
WIMJ similarity score
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77%
74%
74%
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74%
73%
73%
73%
73%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources