Naturally Serious

Naturally Serious Mask-imum Revival Hydra-Plumping Mask

Name: Naturally Serious - Mask-imum Revival Hydra-Plumping Mask
Brand: Naturally Serious

Efficacy100/100IrritancyHigh

See all ingredients

Works for

Moisturizing

Linoleic acid, Ceramide np + 20 more

Works well

What the product description says

“Bring back the look of hydrated, glowing skin: This treatment mask helps calm the look of dry skin with Colloidal Oatmeal while moisturizing with Hyaluronic Acid, Sodium PCA and Shea Butter.”

Source: Beautylish

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, linoleic acid

Linoleic acidHero· EmollientEffect: HighAn excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores~0.3–0.55%

Ceramide npHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.25–0.5%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.1–3.7%

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~2.4–3%

Butyrospermum parkii butterKey active· Emollient, OcclusiveEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~2–2.5%

Glyceryl stearate seKey activeEffect: MediumUsed to stabilize the product formulations and works as an emollient~1.6–2%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.5–1.8%

Lycium barbarum fruit extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and attract water to its upper layer~0.4–0.6%

Coco-caprylate/caprateKey active· EmollientEffect: MediumHelps to soften the upper layer of the skin without creating a greasy texture~0.25–0.45%

TrioleinKey activeEffect: HighHelps soften the upper layer of the skin~0.2–0.35%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.2–0.4%

Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.2–0.4%

Phytosteryl canola glyceridesKey activeEffect: MediumHelps soften the upper layer of the skin~0.2–0.35%

Stearic acid· EmollientEffect: LowHelps oil and water mix together and works as an emollient~0.8–1.15%

Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.6–0.9%

Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.45–0.7%

Oleic acid· EmollientEffect: LowHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness~0.25–0.45%

Palmitic acid· EmollientEffect: LowAn emollient that is naturally present in skin and helps soften it~0.25–0.5%

LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.25–0.45%

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%

Colloidal oatmealUnder-dosedHelps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation~0.35–0.65%

AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.2–0.4%

Anti-oxidation

Not advertised by the brand · Camellia sinensis leaf extract, Vitis vinifera seed extract + 6 more

Works well

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract, lycium barbarum fruit extract, punica granatum extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Camellia sinensis leaf extractKey activeEffect: MediumCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.45–0.7%

Vitis vinifera seed extractKey activeEffect: HighA plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation~0.4–0.65%

Lycium barbarum fruit extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and attract water to its upper layer~0.4–0.6%

Punica granatum extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effective~0.35–0.65%

Butyrospermum parkii butterEffect: LowA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~2–2.5%

Aspalathus linearis leaf extractEffect: LowPlant extract that might have help to neutralize free radicals in skin, but evidence of effectiveness is skin is lacking~0.5–0.75%

Colloidal oatmealEffect: Low, below effective doseHelps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation~0.35–0.65%

TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%

Can it cause trouble?

Irritancy

7 strong irritants: Pinus cembra wood extract, Limonene + 5 more — patch-test recommended

High risk

We flagged 15 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Pinus cembra wood extractA fragrant extract. Can be irritatingHigh~0.3–0.55%est.

Phenethyl alcoholA fragrance. Can be irritatingHigh~0.2–0.35%est.

LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.15–0.25%est.

LinaloolA fragrance. Can be irritatingHigh~0.15–0.25%est.

CitralA fragrance with a lemon scent. A likely irritantHigh~0.15–0.25%est.

CitronellolA fragrance. Can be irritatingHigh~0.15–0.25%est.

GeraniolA fragrance. Can be irritatingHigh~0.15–0.25%est.

ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.15%est.

Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~2.4–3%est.

Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.6–0.9%est.

Lycium barbarum fruit extractA plant extract that can help neutralize free radicals in skin and attract water to its upper layerMedium~0.4–0.6%est.

Punica granatum extractA plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effectiveMedium~0.35–0.65%est.

Leuconostoc/radish root ferment filtrateA preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determineMedium~0.3–0.6%est.

Cetearyl glucosideHelps water and oil in the product mix well together and improves product textureMedium~0.25–0.4%est.

Oleic acidHelps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin drynessMedium~0.25–0.45%est.

Comedogenic

3 ingredients rated 2 or more on the 0–5 pore-clogging scale

3 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~2–2.5%est.

Glyceryl stearate seUsed to stabilize the product formulations and works as an emollient2/5~1.6–2%est.

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.5–1.8%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%

Formula

Irritation risk: Low

Plain old water

More about Water

Kaolin~4.8–5.8%

Formula

Irritation risk: Low

Works for

MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin

C9-12 alkane~4.2–5.1%

Formula

Irritation risk: Low

Helps dissolve other ingredients in a formulation

More about C9-12 alkane

Glycerin~3.1–3.7%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Caprylic/capric triglyceride~2.4–3%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride

Butyrospermum parkii butter~2–2.5%

Key activeComedogenic 3/5

Irritation risk: Low
Comedogenicity: 3/5

Works for

MoisturizingAnti-oxidationAnti-aging

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter

Glyceryl stearate se~1.6–2%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

Used to stabilize the product formulations and works as an emollient

More about Glyceryl stearate se

Cetearyl alcohol~1.5–1.8%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Magnesium aluminum silicate~1.2–1.5%

Formula

Irritation risk: Low

Works for

Anti-aging

Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation

More about Magnesium aluminum silicate

Propanediol~1–1.2%

Formula

Irritation risk: Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol

Stearic acid~0.8–1.15%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid

Pentylene glycol~0.6–0.9%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol

Aspalathus linearis leaf extract~0.5–0.75%

Formula

Irritation risk: Low

Works for

Anti-oxidation

Plant extract that might have help to neutralize free radicals in skin, but evidence of effectiveness is skin is lacking

More about Aspalathus linearis leaf extract

Camellia sinensis leaf extract~0.45–0.7%

Key active

Irritation risk: Low

Works for

Anti-oxidationAntibacterialAnti-agingAnti-blemishEvens skin toneMoisturizing

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract

Lycium barbarum fruit extract~0.4–0.6%

Key activeIrritant · medium

Irritation risk: Medium

Works for

MoisturizingAnti-oxidationAnti-agingAnti-inflammatory

A plant extract that can help neutralize free radicals in skin and attract water to its upper layer

More about Lycium barbarum fruit extract

Punica granatum extract~0.35–0.65%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Anti-oxidationEvens skin tone

A plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effective

More about Punica granatum extract

Vitis vinifera seed extract~0.4–0.65%

Key active

Irritation risk: Low

Works for

Anti-oxidationAnti-inflammatoryAnti-agingAntibacterial

A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation

More about Vitis vinifera seed extract

Leuconostoc/radish root ferment filtrate~0.3–0.6%

Irritant · medium

Irritation risk: Medium

A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine

More about Leuconostoc/radish root ferment filtrate

Pinus cembra wood extract~0.3–0.55%

Irritant · high

Irritation risk: High

Works for

Antibacterial

A fragrant extract. Can be irritating

More about Pinus cembra wood extract

Colloidal oatmeal~0.35–0.65%

Under-dosed

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-oxidationReduces irritation

Helps to restore skin barrier function, soften the upper layer of the skin and calm down inflammation

More about Colloidal oatmeal

Allantoin~0.2–0.4%

Under-dosed

Irritation risk: Low

Works for

Anti-inflammatoryMoisturizingReduces rednessAnti-blemishReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Ceramide np~0.25–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

MoisturizingReduces irritationAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide np

Sodium hyaluronate~0.2–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Tocopherol~0.2–0.4%

Under-dosed

Irritation risk: Low

Works for

Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol

Sodium pca~0.2–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca

Palmitic acid~0.25–0.5%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid

Coleus barbatus root extract~0.2–0.35%

Formula

Irritation risk: Low

More about Coleus barbatus root extract

Leontopodium alpinum extract~0.2–0.35%

Formula

Irritation risk: Low

More about Leontopodium alpinum extract

Peucedanum ostruthium leaf extract~0.2–0.4%

Formula

Irritation risk: Low

More about Peucedanum ostruthium leaf extract

Sodium phytate~0.2–0.4%

Formula

Irritation risk: Low

Used to stabilize product formulations

More about Sodium phytate

Maltodextrin~0.2–0.4%

Formula

Irritation risk: Low

Works for

Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin

Coco-caprylate/caprate~0.25–0.45%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps to soften the upper layer of the skin without creating a greasy texture

More about Coco-caprylate/caprate

Cetearyl olivate~0.2–0.4%

Formula

Irritation risk: Low

Works for

Cleansing

Helps oil and water mix together

More about Cetearyl olivate

Cetearyl glucoside~0.25–0.4%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps water and oil in the product mix well together and improves product texture

More about Cetearyl glucoside

Sorbitan olivate~0.25–0.4%

Formula

Irritation risk: Low

Works for

Cleansing

Helps oil and water mix together

More about Sorbitan olivate

Linoleic acid~0.3–0.55%

Hero · Moisturizing

Irritation risk: Low

Works for

CleansingMoisturizingAnti-blemish

An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores

More about Linoleic acid

Lecithin~0.25–0.45%

Formula

Irritation risk: Low

Works for

CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin

Phytosteryl canola glycerides~0.2–0.35%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin

More about Phytosteryl canola glycerides

Oleic acid~0.25–0.45%

Irritant · medium

Irritation risk: Medium

Works for

CleansingMoisturizingAnti-inflammatory

Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness

More about Oleic acid

Triolein~0.2–0.35%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps soften the upper layer of the skin

More about Triolein

Phenethyl alcohol~0.2–0.35%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Phenethyl alcohol

Limonene~0.15–0.25%

Irritant · high

Irritation risk: High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene

Linalool~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Linalool

Citral~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance with a lemon scent. A likely irritant

More about Citral

Citronellol~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Citronellol

Geraniol~0.15–0.25%

Irritant · high

Irritation risk: High

A fragrance. Can be irritating

More about Geraniol

Parfum~0.1–0.15%

Irritant · high

Irritation risk: High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum

Ingredient list view

Water, Kaolin, C9-12 alkane, Glycerin, Caprylic/capric triglyceride, Butyrospermum parkii butter, Glyceryl stearate se, Cetearyl alcohol, Magnesium aluminum silicate, Propanediol, Stearic acid, Pentylene glycol, Aspalathus linearis leaf extract, Camellia sinensis leaf extract, Lycium barbarum fruit extract, Punica granatum extract, Vitis vinifera seed extract, Leuconostoc/radish root ferment filtrate, Pinus cembra wood extract, Colloidal oatmeal, Allantoin, Ceramide np, Sodium hyaluronate, Tocopherol, Sodium pca, Palmitic acid, Coleus barbatus root extract, Leontopodium alpinum extract, Peucedanum ostruthium leaf extract, Sodium phytate, Maltodextrin, Coco-caprylate/caprate, Cetearyl olivate, Cetearyl glucoside, Sorbitan olivate, Linoleic acid, Lecithin, Phytosteryl canola glycerides, Oleic acid, Triolein, Phenethyl alcohol, Limonene, Linalool, Citral, Citronellol, Geraniol, Parfum

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Amazon USPrice as of 11/5 18:29 GMT

$27.00

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$42.00

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Beautylish3.4 oz

$57.00

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	Naturally SeriousMask-imum Revival Hydra-Plumping MaskYOUR PRODUCT	Drunk ElephantBouncy Brightfacial Brightening Mask with 10% Azelaic Acid + 1% Salicylic Acid	TopicalsLike Butter Mask for Dry, Sensitive & Eczema-Prone Skin	MEDIHEALD.N.A Hydrating Protein Sheet Mask
Match	—	48%	46%	46%
Price	$27.00	$48.30+$21.30	$24.53−$2.47	—
Shared key ingredients	—	6 of 16	7 of 16	7 of 16
Key difference	—	Salicylic Acid	Madecassoside	Copper Tripeptide-1
Irritancy	High	Medium	Medium	Medium
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop