Naturally G4U Beauty Has No Age - Retinol Anti-Wrinkle Serum

Naturally G4U Beauty Has No Age - Retinol Anti-Wrinkle Serum

Efficacy50/100IrritancyHigh

Works for

Anti-oxidation
Ubiquinone, Thioctic acid + 5 more
Works well

This product contains antioxidants (thioctic acid, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.2–0.75%
Thioctic acidKey activeEffect: High~0.15–0.65%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~1.4–2.1%
Daucus carota sativa seed oilEffect: LowA plant oil that might help neutralize free radicals and have an anti-bacterial effect~0.4–0.95%
Vaccinium myrtillus fruit extractEffect: LowA plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking~0.35–0.85%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.5–1.2%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
Moisturizing
Glycerin, Cetyl alcohol + 9 more
Works
What the product description says
“rich in long-chain fatty acids and locks in moisture for luminous skin Benefits.”
Source: Ulta

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, limnanthes alba seed oil.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5.2%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~2.8–4.2%
Limnanthes alba seed oilKey active· EmollientEffect: HighThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~1.4–2.1%
Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~0.95–1.4%
Saccharum officinarum extractKey activeEffect: HighSugar extract that helps attract water to the upper layer of the skin~0.4–0.9%
UbiquinoneKey activeEffect: HighCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.2–0.75%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~5.1–7.6%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
LecithinEffect: Low, below effective doseUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin~0.15–0.7%
PanthenolUnder-dosedHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.15–0.55%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.1–0.5%
Anti-aging
Aloe barbadensis leaf juice, Limnanthes alba seed oil + 6 more
May help
What the product description says
“Retinol Anti-Wrinkle Serum”
From product name

This product contains thioctic acid, ubiquinone. These ingredients help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~5.1–7.6%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~1.4–2.1%
UbiquinoneEffect: LowCoenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen~0.2–0.75%
Thioctic acidEffect: Low~0.15–0.65%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.95–1.45%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.5–1.2%
Retinyl palmitateUnder-dosedThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.3–0.7%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.1–0.5%
Exfoliation
Retinyl palmitate
Not delivered
What the product description says
“Retinol Anti-Wrinkle Serum is an all-in-one serum that brightens appearance, exfoliates, and supports skin elasticity for a smooth and glowing look.”
Source: Ulta

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Retinyl palmitateEffect: Low, below effective doseThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.3–0.7%
Evens skin tone
Retinyl palmitate ~0.3–0.7%, below the ~0.5% it needs + 1 more
Under-dosed
What the product description says
“Vitamin C . powerful antioxidant and free radical scavenger that helps even skin tone now and prevent damage over time Vitamin A . helps improve acne, skin elasticity, smoothness, cellular turnover, and wrinkles Meadowfoam Seed Oil .”
Source: Ulta

Effective ingredients missing or their concentration is too low

Retinyl palmitateUnder-dosedThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.3–0.7%
NiacinamideUnder-dosedIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~0.1–0.5%

Can it cause trouble?

Irritancy
3 strong irritants: Hydrolyzed rosa damascena flower extract, Retinyl palmitate + 1 more — patch-test recommended
High risk
We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~4.3–6.4%est.
Retinyl palmitateThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effectHigh~0.3–0.7%est.
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~0.1–0.3%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~5.1–7.6%est.
Polysorbate 60Helps oil and water mix togetherMedium~1.6–2.4%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.5–1.2%est.
Vaccinium myrtillus fruit extractA plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lackingMedium~0.35–0.85%est.
Acer saccharum extractA plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compoundsMedium~0.35–0.8%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Hydrolyzed rosa damascena flower extract~22–33%
Irritant · high
Aloe barbadensis leaf juice~5.1–7.6%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingReduces rednessReduces irritationAntibacterialAnti-inflammatoryAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Propylene glycol~4.3–6.4%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Glycerin~3.4–5.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Cetyl alcohol~2.8–4.2%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Stearyl alcohol~2.1–3.2%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Polysorbate 60~1.6–2.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Limnanthes alba seed oil~1.4–2.1%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-aging

This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient

More about Limnanthes alba seed oil
Tocopherol~0.95–1.45%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Helianthus annuus seed oil~0.95–1.4%
Key active
Irritation risk
Low
Works for
Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil
Ascorbyl palmitate~0.5–1.2%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Phenoxyethanol~0.45–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Saccharum officinarum extract~0.4–0.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Sugar extract that helps attract water to the upper layer of the skin

More about Saccharum officinarum extract
Vaccinium myrtillus fruit extract~0.35–0.85%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking

More about Vaccinium myrtillus fruit extract
Acer saccharum extract~0.35–0.8%
Irritant · medium
Irritation risk
Medium

A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds

More about Acer saccharum extract
Daucus carota sativa seed oil~0.4–0.95%
Formula
Irritation risk
Low
Works for
Anti-oxidationAntibacterial

A plant oil that might help neutralize free radicals and have an anti-bacterial effect

More about Daucus carota sativa seed oil
Retinyl palmitate~0.3–0.7%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-agingEvens skin toneAnti-blemishExfoliation

Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect

More about Retinyl palmitate
Ubiquinone~0.2–0.75%
Key active
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-aging

Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen

More about Ubiquinone
Thioctic acid~0.15–0.65%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-aging
More about Thioctic acid
Panthenol~0.15–0.55%
Under-dosed
Irritation risk
Low
Works for
MoisturizingReduces rednessReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Niacinamide~0.1–0.5%
Under-dosed
Irritation risk
Low
Works for
Anti-agingEvens skin toneMoisturizingAnti-blemishReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Lecithin~0.15–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin

More about Lecithin
Cane
Not recognized
Alcohol~0.1–0.3%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Xanthan gum~0.1–0.3%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Tetrasodium glutamate diacetate~0.05–0.2%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Ingredient list view

Hydrolyzed rosa damascena flower extract, Aloe barbadensis leaf juice, Propylene glycol, Glycerin, Cetyl alcohol, Stearyl alcohol, Polysorbate 60, Limnanthes alba seed oil, Tocopherol, Helianthus annuus seed oil, Ascorbyl palmitate, Phenoxyethanol, Saccharum officinarum extract, Vaccinium myrtillus fruit extract, Acer saccharum extract, Daucus carota sativa seed oil, Retinyl palmitate, Ubiquinone, Thioctic acid, Panthenol, Niacinamide, Lecithin, Unknown, Alcohol, Xanthan gum, Tetrasodium glutamate diacetate

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Naturally G4UBeauty Has No Age - Retinol Anti-Wrinkle SerumYOUR PRODUCTFitglow BeautyVita Active B+C+E Hyaluronic Super Serum - TravelAndalou NaturalsBrightening Turmeric + C Enlighten SerumHoliFrogGalilee Antioxidant Dewy Drop Serum
Match—60%60%59%
Price—$12.00$20.07—
Shared key ingredients—5 of 93 of 94 of 9
Key difference—NiacinamideBorago Officinalis Seed OilNiacinamide
Irritancy High Medium High Medium
Drying alcohol Contains drying alcohol ———
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

  1. 1
  2. 2
    Propylene Glycolpubmed.ncbi.nlm.nih.gov
  3. 3
  4. 4
  5. 5
    Vitamin E in dermatologyncbi.nlm.nih.gov
  6. 6
    Vitamin E and Skin Healthlpi.oregonstate.edu
Naturally G4U Beauty Has No Age - Retinol Anti-Wrinkle Serum
Naturally G4UBeauty Has No Age - Retinol Anti-Wrinkle Serum

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As an Amazon Associate, WIMJ earns from qualifying purchases.