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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helps to moisturize, sooth and relieve scaly, flaky, and itchy dry skin associated with eczema and similar skin irritations Reduces the appearance of redness Absorbs quickly to provide immediate and lasting hydration Applies smoothly onto skin with no stinging Can also be used for seasonal dry patches and post-treatment to calm and nurture skin"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.7% - 8.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.6% - 3.2%
Helps oil and water mix together while softening the upper layer of the skin
2.4% - 2.9%
An emollient that helps soften the skin
2% - 2.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
1.5% - 1.8%
An emollient that softens skin and creates a nice product texture
1.3% - 1.5%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1% - 1.2%
The ingredient is not recognized
TBC
Helps oil and water mix together and works as an emollient
0.9% - 1.1%
Plant extract. Has some anti-microbial and anti-oxidant properties. Can be irritating
0.55% - 0.85%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.5% - 0.75%
0.45% - 0.7%
0.45% - 0.65%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.45% - 0.65%
A plant extract that might have antioxidant properties
0.4% - 0.65%
Oil of a very fragrant pink rose used as fragrance in cosmetics. Extensive research has shown it has mixed benefits. In the pro column, inhaling this flower’s scent seems to have relaxing properties and the plant’s petals contain skin-soothing and antioxidant compounds that can benefit skin. On the flipside, the numerous chemicals that create this rose’s distinctive fragrance pose a risk of causing skin aggravation.
0.3% - 0.6%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.3% - 0.55%
Helps water and oil in the product mix well together and improves product texture
0.3% - 0.55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.3% - 0.6%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.55%
Used to stabilize the product formulations and works as an emollient
0.25% - 0.4%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.15% - 0.3%
Used to adjust the product's pH
0.1% - 0.2%
A preservative
0.1% - 0.2%
A preservative
0.05% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources