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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Reduces the appearance of dry, crepey and dehydrated skin while providing long term hydration A proprietary blend of three powerhouse ingredients helps rehydrate, repair, and rejuvenate skin Helps to slow down the cell aging process Diminishes the appearance of lines and wrinkles Diffuses light to blur fine lines, wrinkles and minor imperfections and makes them less visible Promotes hydrated, healthier, smoother, and more supple looking skin"
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Rehydrate, Repair, Rejuvenate Dry, Dehydrated Skin"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
5.8% - 7.1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.6% - 5.6%
Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
3.3% - 4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.5% - 3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.1% - 2.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.8% - 2.1%
Helps attract water to the upper layer of the skin and repair the skin barrier function
1.4% - 1.7%
Helps stabilize the product formulation
1.2% - 1.5%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
1% - 1.3%
Helps oil and water mix together
0.7% - 1.05%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.55% - 0.85%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
0.55% - 0.8%
Can help to restore skin barrier function and soften its upper layer
0.45% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.65%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.35% - 0.65%
0.45% - 0.7%
Used to create a thicker product consistency
0.35% - 0.6%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.35% - 0.6%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.4%
A preservative
0.25% - 0.45%
Stabilizes the product formulation
0.2% - 0.4%
0.2% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
0.15% - 0.3%
A fragrance. Is a likely irritant
0.15% - 0.25%
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
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MEDIUM
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IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources