Humectants (urea 3.40% - 4.20%, trehalose 2.20% - 2.70%, sodium pca 0.45% - 0.70%, glycerin 0.35% - 0.60%, betaine 1.20% - 1.50% and inositol 1.80% - 2.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Murad" is cruelty free, but its parent company is not.

Price

The product retails from 23.04£ up to 34.00£ in the United Kingdom, from 47.00CA$ up to 48.00CA$ in Canada, from 50.00A$ up to 103.53A$ in Australia and from 30.00$ up to 42.00$ in the United States.

For a detailed price comparison: click here.

What can the product work for?

Anti-aging

What does the product description say?

Toning and energising, the skin treatment is enriched with alleviating Witch Hazel to tighten the appearance of pores while neutralising the look of impurities.

Source: Lookfantastic

This product contains vitis vinifera seed extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

vitis vinifera seed extract 0.35% - 0.65%

Irritation risk:

Concentration: Effectiveness: MEDIUM

A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation

magnesium ascorbyl phosphate 0.35% - 0.6%

Irritation risk:

Concentration: Insufficient!

A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high

tocopherol 0.35% - 0.65%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Moisturizing

What does the product description say?

Hydrating Toner

Source: From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

glycerin 0.35% - 0.6%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

sodium pca 0.45% - 0.7%

Irritation risk:

Concentration: Effectiveness: HIGH

Naturally present in skin and helps to attract water to its upper layer

trehalose 2.2% - 2.7%

Irritation risk:

Concentration: Effectiveness: HIGH

A sugar that attracts water to the upper layer of the skin

Anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

vitis vinifera seed extract 0.35% - 0.65%

Irritation risk:

Concentration: Effectiveness: HIGH

taurine 1.5% - 1.8%

Irritation risk:

Concentration: Effectiveness: LOW

Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness

prunus persica fruit extract 0.9% - 1.1%

Irritation risk:

Concentration: Effectiveness: LOW

A fruit extact. Might have some anti-oxidant properties

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Can it cause trouble?

Ingredients & concentrations

All ingredients

Key Actives

tocopherol 0.35% - 0.65%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Anti-aging, Moisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

vitis vinifera seed extract 0.35% - 0.65%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Anti-aging, Antibacterial

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Potential irritants

hamamelis virginiana water 4.9% - 6%

Irritation risk:

Works for: Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

prunus persica fruit extract 0.9% - 1.1%

Irritation risk:

Works for: Anti-oxidation

A fruit extact. Might have some anti-oxidant properties

Comodogenic ingredients

chondrus crispus extract 0.95% - 1.15%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

butylene glycol 7% - 8.6%

Irritation risk:

Works for: Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

hamamelis virginiana water 4.9% - 6%

Irritation risk:

Works for: Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

Ingredient list view

Water, Butylene glycol, Hamamelis virginiana water, Urea, Yeast amino acids, Trehalose, Inositol, Taurine, Betaine, Chondrus crispus extract, Prunus persica fruit extract, Anthemis nobilis flower extract, Sodium pca, Lecithin, Tocopherol, Magnesium ascorbyl phosphate, Vitis vinifera seed extract, Glycerin, Cucumis sativus fruit extract, Peg-12 dimethicone, Peg-40 hydrogenated castor oil, Sodium citrate, Disodium edta, Phenoxyethanol, Caprylyl glycol, Chlorphenesin, Sodium benzoate, Benzyl salicylate, Geraniol, Linalool, Citronellol, Parfum, Citrus aurantium dulcis peel oil, Ci 15510, Ci 14700

	Murad - Hydrating Toner	White Formula - CPAQUA Super Moist Toner With Hyaluronic Acid Sponsored	White Formula - CPAQUA Super Moist Toner With Hyaluronic Acid	e.l.f. Cosmetics - Hydrating Water Essence	Hey Honey - Tone It Up - Propolis & Echinacea Herbal Toner	Goodal - Dewy Flower Infused Mist	Makeup Revolution Skincare - Revolution Skincare Hyaluronic Acid Hydrating Toner	REVOLUTION SKINCARE - 2% BHA Salicylic Acid Toner	Manufaktura - Calming Face Toner with Daisy	Aqulabo - Kombucha First Breath-Like Toner	Comfort Zone - Hydramemory Essence	Lumene - Vitamin C Hyaluronic Essence
Price
WIMJ similarity score		54%	54%	53%	52%	52%	52%	52%	51%	51%	50%	49%
Key ingredients	urea chondrus crispus extract +7 more	Common: urea chondrus crispus extract +2 more Other: arginine creatine +8 more	Common: urea chondrus crispus extract +2 more Other: arginine creatine +8 more	Common: urea chondrus crispus extract +3 more Other: niacinamide sodium hyaluronate	Common: urea glycerin +3 more Other: niacinamide glycine +2 more	Common: urea glycerin +1 more Other: ceramide np hyaluronic acid +3 more	Common: urea glycerin Other: colloidal oatmeal cocos nucifera fruit extract +1 more	Common: urea glycerin Other: salicylic acid althaea officinalis root extract	Common: urea glycerin +2 more Other: niacinamide lactic acid +9 more	Common: urea betaine +2 more Other: galactomyces ferment filtrate camellia sinensis leaf extract +1 more	Common: urea glycerin +2 more Other: glycine fructose +1 more	Common: urea trehalose +2 more Other: anhydroxylitol ascorbyl glucoside +7 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY HIGH
Potential Irritants	citrus aurantium dulcis peel oil Has skin benefit? parfum Has skin benefit? +16 more	pullulan Has skin benefit? iodopropynyl butylcarbamate Has skin benefit? +7 more	pullulan Has skin benefit? iodopropynyl butylcarbamate Has skin benefit? +7 more	parfum Has skin benefit? triacetin Has skin benefit? +7 more	pistacia lentiscus gum Has skin benefit? propolis extract Has skin benefit? +5 more	centaurea cyanus flower extract Has skin benefit? parfum Has skin benefit? +6 more	sodium lauryl sulfate Has skin benefit? benzyl alcohol Has skin benefit? +9 more	althaea officinalis root extract Has skin benefit? cocamidopropyl betaine Has skin benefit? +9 more	benzyl alcohol Has skin benefit? parfum Has skin benefit? +6 more	chlorphenesin Has skin benefit? 1,2-hexanediol Has skin benefit? +2 more	potassium sorbate Has skin benefit? caprylhydroxamic acid Has skin benefit? +6 more	parfum Has skin benefit? citral Has skin benefit? +11 more
All ingredients	water Has skin benefit? butylene glycol Has skin benefit? +33 more	water Has skin benefit? butylene glycol Has skin benefit? +36 more	water Has skin benefit? butylene glycol Has skin benefit? +36 more	water Has skin benefit? glycerin Has skin benefit? +21 more	water Has skin benefit? echinacea purpurea extract Has skin benefit? +22 more	water Has skin benefit? butylene glycol Has skin benefit? +24 more	water Has skin benefit? butylene glycol Has skin benefit? +23 more	water Has skin benefit? butylene glycol Has skin benefit? +20 more	avena sativa seed extract Has skin benefit? salmon oil Has skin benefit? +25 more	camellia sinensis leaf water Has skin benefit? water Has skin benefit? +16 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? butylene glycol Has skin benefit? +36 more

PRODUCT REVIEW

Murad Hydrating Toner

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Key actives

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Product summary

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About the brand

Price

What can the product work for?

Works for

Anti-aging

What does the product description say?

Moisturizing

What does the product description say?

Anti-oxidation

Honesty check

How honest is this product?

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Potential irritants

Comodogenic ingredients

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All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

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Ingredient list view

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