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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"80% showed immediate measured improvement in crow’s feet lines and wrinkles* 70% showed immediate measured reduction of under-eye puffiness* 93% agree that firmness around the eye area is visibly improved† 97% agree that the formula feels gentle around the eye area† 97% agree that the eye area is smoother† 100% agree that the eye mask is comfortable to wear and stayed put† 93% agree that the eye area looks refreshed and hydrated† *Clinically proven results based on expert grading, conducted on participants ages 35-65, after one 15-minute application."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, glycine soja oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Anti-oxidation
Exfoliation
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
7% - 8.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.8% - 5.8%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
3.5% - 4.2%
2.7% - 3.3%
A sugar that attracts water to the upper layer of the skin
2.2% - 2.7%
1.8% - 2.2%
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
1.5% - 1.8%
Helps attract water to the upper layer of the skin and improves the product texture
1.2% - 1.5%
0.9% - 1.15%
A fruit extact. Might have some anti-oxidant properties
0.9% - 1.1%
0.5% - 0.75%
0.5% - 0.75%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.35% - 0.6%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.3% - 0.55%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.6%
Used to increase effectiveness of preservatives
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
0.25% - 0.5%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
A preservative
0.25% - 0.5%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
A good emollient that helps soften the skin and helps repair its barrier function
0.2% - 0.35%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.15% - 0.3%
A preservative
0.1% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.15%
A fragrance. Can be irritating
0.1% - 0.15%
Helps preserve the product formulation
0.05% - 0.05%

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