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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Treat post-bathing skin to light hydration with our moisturizing Jubilant Pine & Patchouli Body Lotion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, copernicia cerifera wax.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.4%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
3.6% - 5.5%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
2.7% - 4.1%
Helps soften the upper layer of the skin
2.1% - 3.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.7% - 2.6%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
1.5% - 2.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.3% - 2%
Helps soften the upper layer of the skin
1% - 1.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.8% - 1.2%
Used to create a thicker product consistency
0.55% - 1.25%
Helps oil and water mix together and works as an emollient
0.5% - 1.2%
An emollient that is naturally present in skin and helps soften it
0.4% - 0.95%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.4% - 1%
Helps oil and water mix together. Has some emollient properties
0.4% - 0.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.8%
Used to create a thicker product consistency
0.3% - 0.7%
Helps water and oil mix together
0.2% - 0.75%
A preservative
0.15% - 0.65%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.15% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.5%
Brazilian palm wax. Helps soften the upper layer of the skin
0.15% - 0.6%
Helps to soften the upper layer of the skin and create a nice product consistency
0.15% - 0.65%
0.1% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.3%
Used to adjust the product's pH
0.05% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.01% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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