
Superdrug
Essential Face Cleansing Wipes
63%
Medium match
Medium irritancy
0/1
key active shared
0/1
hero shared
38%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Both contain niacinamide.
There is no exact dupe for Milu Cosmetics Melting Cleansing Balm. The nearest formula is Superdrug Essential Face Cleansing Wipes (63% match), which shares 1 of the original's 6 key ingredients (Niacinamide).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.













Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.
Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.