29%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
- Both contain niacinamide.
- It also works for:Anti-blemish
The closest dupe for Superdrug Essential Face Cleansing Wipes is Simple Kind to Skin Instant Glow Cleansing Wipes, an 84% match: it shares 3 of the original's 9 key ingredients (Niacinamide, Panthenol and Glycerin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.










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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.