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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"With natural pomegranate complex to actively lock in moisture and gotu kola extract to help cell renewal, your skin will not only look flawlessly fresh, but feel perfectly hydrated too."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: aminobutyric acid, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, peg-10 dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
6.8% - 8.3%
Absorbs oil and moisture helping to create a dryer product finish
4.9% - 6%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
4.1% - 5%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
2.9% - 3.5%
A type of silicone that helps create a nice product consistency and support the delivery of other ingredients
2.4% - 3%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
2% - 2.4%
1.6% - 2%
A silicone that works to soften the upper layer of the skin and reduce its water loss
1.6% - 1.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.2% - 1.5%
1% - 1.3%
A colorant. Usually well-tolerated
0.8% - 1.15%
A type of clay that is used to thicken the product consistency
0.75% - 1.1%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.8% - 1.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.65% - 1%
Used to create a silky product texture and add volume to products
0.55% - 0.85%
Helps the function of sunscreen and pigment ingredients in the formulation
0.55% - 0.85%
A silicone that mixes with water creating nice light-weight product texture
0.55% - 0.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.5% - 0.75%
Has been shown to support wound healing and skin barrier function when used topically in rats. Is likely to be effective in supporting skin's hydration and barrier function, but research for human skin is missing. Might have some anti-aging properties but the research is missing
0.45% - 0.65%
A preservative
0.4% - 0.6%
A red colorant made of iron oxide. Typically is not irritating
0.3% - 0.55%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.35% - 0.6%
Stabilizes the product formulation
0.25% - 0.5%
An iron oxide. Used as a colorant. Is usually well tolerated
0.25% - 0.45%
0.2% - 0.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.2% - 0.4%
0.15% - 0.3%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.2% - 0.35%
A preservative
0.1% - 0.2%
Helps stabilize the product formulation
0.05% - 0.15%

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Price
WIMJ similarity score
28%
27%
27%
27%
26%
26%
26%
25%
25%
25%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources