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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helping to cleanse skin of impurities and leave it perfectly clean and matt this unique toner stimulates natural regeneration and unifies the skin tone."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"“This unique toning lotion is perfect for anyone looking to unify there skins tone the innovative formula containing ingredients such as Aloe Vera helping to moisturise and soothe the skin."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": allantoin, aloe barbadensis extract.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
6.4% - 9.6%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.2% - 4.8%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
2.5% - 3.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2% - 2.9%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.5% - 2.3%
Helps oil and water mix together
1.1% - 1.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 1.1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.4% - 0.95%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.8%
Stabilizes the product formulation
0.15% - 0.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.35%
A preservative
0.05% - 0.2%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.01% - 0.05%
Used as a fragrance. Can be irritating
0.01% - 0.05%

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