
1 of 1 advertised claim delivered
“Moisturizes the skin and protects it from dryness.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum


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One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinMineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterHelps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
More about HoneyMight be helpful in supporting collagen and ellastin production but solid research is lacking. Could be irritating
More about Prunus persica leaf extractHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Glycerin, Paraffinum liquidum, Squalane, Butylene glycol, Petrolatum, Butyrospermum parkii butter, Honey, Prunus persica leaf extract, Betaine, Sodium hyaluronate, Steareth-6, Sodium hydroxide, Carbomer, Edta, Methylparaben, Ethylparaben, Parfum
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| matsukiyoBody Milk RoseYOUR PRODUCT | CliniqueMoisturizing Lotion | NeutrogenaHypoallergenic Body Lotion Dryskin | Bel DamLightening Body Milk | |
|---|---|---|---|---|
| Match | — | 63% | 60% | 60% |
| Price | $27.32 | $34.00+$6.68 | — | $92.48+$65.16 |
| Shared key ingredients | — | 4 of 7 | 3 of 7 | 3 of 7 |
| Key difference | — | Urea | Dimethicone | Lanolin |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Judging from the ingredient list, "matsukiyo - Body Milk Rose" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Betaine, glycerin, sodium hyaluronate, honey and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, butyrospermum parkii butter and squalane) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 27.32$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 4 studies and safety reviews.
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