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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"increases skin elasticity, reduces pigmentation, minimizes the appearance of pores and helps maintain a smooth & clear complexion."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"our signature ingredient is packed with powerful antioxidants that fights off free radicals and provides skin with deep nourishment, creating optimal conditions for long-lasting plumpness, hydration and radiance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cannabis sativa seed extract.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.6% - 10%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.8% - 4.2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.1% - 3.1%
Naturally present in skin and helps to attract water to its upper layer
1.6% - 2.4%
Helps oil and water mix together
1.4% - 2%
1.2% - 1.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.95% - 1.45%
0.55% - 1.35%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.5% - 1.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.8%
A preservative
0.3% - 0.75%
An essential oil with a lemon-like smell that is extracted from a fruit grown in Asia. Used as a fragrance
0.15% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.1%

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Price
WIMJ similarity score
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Potential Irritants
All ingredients
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Questions

Scientific Sources