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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This multi-benefit milky skin serum gently exfoliates, brightens, hydrates and plumps skin while targeting dark spots and fine lines wrinkles to ensure skin stays in perfect harmony."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ascorbyl glucoside, lactic acid, vitis vinifera seed extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"This multi-benefit milky skin serum gently exfoliates, brightens, hydrates and plumps skin while targeting dark spots and fine lines wrinkles to ensure skin stays in perfect harmony."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: lactic acid, niacinamide

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ascorbyl glucoside.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"This multi-benefit milky skin serum gently exfoliates, brightens, hydrates and plumps skin while targeting dark spots and fine lines wrinkles to ensure skin stays in perfect harmony."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"This multi-benefit milky skin serum gently exfoliates, brightens, hydrates and plumps skin while targeting dark spots and fine lines wrinkles to ensure skin stays in perfect harmony."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, lactic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Moisturizing
Evens skin tone
Anti-oxidation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
7.5% - 9.2%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
4.9% - 6%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
3.3% - 4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.3% - 2.9%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2% - 2.4%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.7% - 2.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.5% - 1.8%
1.3% - 1.5%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
1% - 1.2%
A product of yeast fermentation. Helps attract water to the upper layer of the skin
0.7% - 1.05%
Helps soften the upper layer of the skin and creates a nice product texture
0.6% - 0.9%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.6% - 0.9%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.8%
Helps oil and water mix together while softening the upper layer of the skin
0.5% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.7%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.65%
A preservative
0.3% - 0.55%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.45%
Used as a fragrance. Rarely causes irritation
0.15% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
A plant extract that is used as a fragrance. Can be irritating
0.15% - 0.3%
A plant extract used as a fragrance. Can be irritating
0.1% - 0.2%
Used to adjust the product's pH
0.1% - 0.15%

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