
“Nordic willowherb lends a brightening effect, while Nordic algae and Arctic spring water bring a hit of hydration.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea
“Nordic willowherb lends a brightening effect, while Nordic algae and Arctic spring water bring a hit of hydration.”
Effective ingredients missing or their concentration is too low
This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.


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Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolHelps oil and water mix together. Used as a cleansing agent
More about Sorbitan oleate decylglucoside crosspolymerOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA plant extract that might help neutralize free radicals and calm down irritation in skin. However, it can contain compounds that can be irritating themselves
More about Epilobium angustifolium extractActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideHelps improve the product texture
More about Hydrolyzed corn starchA sugar that attracts water to the upper layer of the skin
More about TrehaloseNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
More about UreaA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolAn amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
More about SerineUsed to thicken product formulation. Can help attract water to the upper layer of the skin
More about AlginHelps preserve products and creates a nice product texture
More about Caprylyl glycolHelps adjust the product pH and stabilize the formulation
More about Disodium phosphateHelps to create a nice product texture and spread the product more easily on the skin
More about Glyceryl polyacrylateCreates a thin drying film on the skin resulting in a short-term tightening effect
More about PullulanOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateUsed to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
More about Maris salCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Butylene glycol, Pentylene glycol, Rubus chamaemorus fruit juice extract, Vaccinium myrtillus fruit juice, Vaccinium vitis-idaea fruit juice, Sorbitan oleate decylglucoside crosspolymer, Glycerin, Epilobium angustifolium extract, Rubus chamaemorus seed extract, Propanediol, Hydroxyacetophenone, Sodium chloride, Hydrolyzed corn starch, Trehalose, Urea, Phenoxyethanol, Sodium gluconate, Serine, Ethylhexylglycerin, Phenethyl alcohol, Sodium carrageenan, Algin, Caprylyl glycol, Disodium phosphate, Glyceryl polyacrylate, Pullulan, Sodium hyaluronate, Sodium benzoate, Potassium sorbate, Potassium phosphate, Maris sal, Citric acid, Linalool, Citronellol, Parfum
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| LumeneInvisible Illumination Dewy Glow Setting SprayYOUR PRODUCT | Charlotte TilburyCHARLOTTE'S MAGIC HYDRATOR MIST | White FormulaCPAQUA Super Moist Toner With Hyaluronic Acid | PayotHydra 24+ Essence Plumping Priming Infusion | |
|---|---|---|---|---|
| Match | — | 69% | 65% | 64% |
| Price | $25.00 | $40.36+$15.36 | $24.48−$0.52 | $45.58+$20.58 |
| Shared key ingredients | — | 6 of 6 | 6 of 6 | 6 of 6 |
| Key difference | — | Niacinamide | Arginine | Fig Fruit Extract |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Nacomi dry skin tonerEstée Lauder Soft Clean Infusion Hydrating Essence Lotion with Amino Acid + Waterlily
Every concentration estimate and effectiveness label is anchored to one of these 8 studies and safety reviews.
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