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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It features the plumping power of 1% pure hyaluronic acid, working to hydrate the skin while creating a soft, dewy glow."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, ethylhexyl hydroxystearate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
7.2% - 8.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4.4% - 5.3%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
3.1% - 3.7%
A type of silicone that helps create a nice product consistency and support the delivery of other ingredients
2.4% - 3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.9% - 2.4%
A silicone that works to soften the upper layer of the skin and reduce its water loss
1.7% - 2.1%
A type of volcanic glass. Absorbs moisture and can temporarily mattify the skin
1.5% - 1.9%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.2% - 1.4%
Used to create a nice product consistency
1% - 1.2%
Helps soften the upper layer of the skin and create a nice product consistency
0.65% - 0.95%
Helps soften the upper layer of the skin without creatng a greasy finish
0.55% - 0.8%
A type of clay that is used to thicken the product consistency
0.45% - 0.65%
Used to create a silky product texture and add volume to products
0.4% - 0.6%
Helps water and oil mix together
0.4% - 0.6%
Used to create a thicker product consistency
0.35% - 0.65%
A mineral that is used to improve the texture of cosmetic products
0.35% - 0.6%
Helps soften the upper layer of the skin and reduce water loss from it
0.3% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.25% - 0.5%
0.2% - 0.4%
Helps create a thicker product consistency
0.25% - 0.45%
Helps oil and water mix together and workd as a cleanser
0.25% - 0.5%
Used to thickenthe product consistency
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.4%
Helps absorb oil (for the time of application) and creates a thicker product consistency
0.3% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.45%
0.2% - 0.35%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.25% - 0.45%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.55%
A preservative
0.15% - 0.3%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.25%
A colorant. Usually well-tolerated
0.1% - 0.2%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.2%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.15%
Colorant
0.05% - 0.05%

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