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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"LOreal Men Expert Vita Lift 5 Anti Ageing Moisturiser"
From product name
WIMJ summary for anti-aging

This product contains vitis vinifera seed extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"LOreal Men Expert Vita Lift 5 Anti Ageing Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Anti-oxidation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
5.1% - 6.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 4.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.2% - 3.9%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
2.3% - 2.9%
Used to thicken the product's consistency
1.9% - 2.3%
Helps oil and water mix togehter and creates a nice product texture
1.7% - 2.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.5% - 1.8%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.2% - 1.5%
Used to create a thicker product consistency
0.75% - 1.15%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.7% - 1.05%
Used as a fragrance and can be irritating
0.45% - 0.7%
0.35% - 0.65%
0.25% - 0.5%
Helps oil and water mix together and works as an emollient
0.35% - 0.65%
0.25% - 0.45%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.3% - 0.5%
Used to adjust the product's pH
0.25% - 0.45%
Used to absorb oil and can temporarily mattify skin
0.35% - 0.65%
Helps oil and water mix together. Could be comedogenic
0.25% - 0.45%
0.2% - 0.4%
A type of sugar that is used to support delivery of active ingredients and can enhance their penetration into the skin without disrupting the skin's barrier
0.15% - 0.3%
An emollient that is naturally present in skin and helps soften it
0.2% - 0.35%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.15% - 0.25%
Stabilizes the product formulation
0.15% - 0.25%
Helps preserve products and creates a nice product texture
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
Used to create a thicker product consistency
0.15% - 0.3%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.2% - 0.35%
Might be helpful in protecting skin collagen and elastin from breaking down but solid research is lacking
0.15% - 0.25%
0.15% - 0.25%
Helps to create a nice product consistency
0.15% - 0.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.2% - 0.35%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.25%
Used to increase stability of product formulations
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Potential allergen and can be irritating
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.25%
A fragrance. Is a likely irritant
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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