Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"L'Oréal Paris Pure Clay Purity Foaming Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (decyl glucoside, peg-7 glyceryl cocoate, sodium laureth sulfate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: decyl glucoside, peg-7 glyceryl cocoate, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
6.5% - 8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 5.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.1% - 3.8%
Used to thicken the product's consistency
2.6% - 3.1%
Helps oil and water mix together. Can be irritating
2.1% - 2.6%
Works as a foaming cleansing agent
2.1% - 2.5%
Helps oils and water mix together and works as a cleansing agent
1.7% - 2.1%
Used as a fragrance. Can be irritating
1.4% - 1.7%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
1.2% - 1.4%
Helps absorb oil (for the time of application) and creates a thicker product consistency
1.1% - 1.4%
Helps thicken the product formula and create a nice product formulation
0.7% - 1%
Helps to stabilize the product formulation
0.5% - 0.8%
Used to create a thicker product consistency
0.5% - 0.75%
A clay mineral. Can absorb oil from the surface of the skin
0.45% - 0.7%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.45% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.65%
0.3% - 0.55%
The ingredient is not recognized
TBC
A colorant. Usually well-tolerated
0.25% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.3% - 0.55%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Is a likely skin allergen and can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%

Similar products & dupes

L'Oréal Paris - L'Oréal Paris Pure Clay Purity Foaming Wash
Paula's choice - HYDRALIGHT One Step Face Cleanser
Garnier - Pure Active Intensive Anti-Blackhead Charcoal Gel Wash
Clearasil - Ultra Rapid Action Daily Gel Wash
The Jojoba Company - Citrus Gel Cleanser
Oh K! - SOS Oil Balancing Mousse Cleanser
Kmart - 2 in 1 Deep Gel Cleanser and Makeup Eraser - Salicylic Acid & Vitamin B3
Darphin - Intral Air Mousse Cleanser
CeraVe - Acne Control Cleanser
Plenaire - Daily Airy Self Foaming Cleanser
Every Man Jack - Activated Charcoal Skin Clearing Face Wipes
Price
WIMJ similarity score
85%
84%
83%
82%
81%
81%
81%
80%
80%
80%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources