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Product summary

Judging from the ingredient list, "Liz Earle - for Men After-Shaving Moisturiser" works well for improving skin hydration The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (panthenol, glycerin and sodium lactate) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Borago officinalis seed oil, persea gratissima oil, triticum vulgare germ oil, cetyl alcohol and cetyl esters in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Liz Earle" is cruelty free, but its parent company is not.

Price

The product retails for 86.85CA$ in Canada, for 69.84$ in the United States and from 19.80£ up to 22.50£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"for Men After-Shaving Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: borago officinalis seed oil, persea gratissima oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps to soften the upper layer of the skin without creating a greasy texture
4.5% - 6.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
3.4% - 5.1%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
2.8% - 4.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.2%
Helps water and oil mix together
1.7% - 2.6%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
1.5% - 2.2%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
1.3% - 1.9%
1% - 1.5%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
0.85% - 1.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps water and oil in the product mix well together and improves product texture
0.4% - 0.95%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.35% - 0.85%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.75%
Used to create a thicker product consistency
0.3% - 0.75%
A preservative
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.55%
A preservative
0.1% - 0.5%
Used to adjust the product's pH
0.1% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.1% - 0.45%
A fragrance. Can be irritating
0.1% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A preservative
0.05% - 0.2%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.05% - 0.1%

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Potential Irritants
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Questions

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