The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: galactoarabinan, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, pentaclethra macroloba seed oil.

ascophyllum nodosum extract 0.5% - 1.2%

Irritation risk:

Concentration: Effectiveness: HIGH

Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect

sodium hyaluronate 0.35% - 0.8%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

galactoarabinan 1.1% - 1.7%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin

Anti-aging

What does the product description say?

How to Use Each morning and evening, smooth Living Nature Active Brightening Serum onto face and neck after cleansing and toning, paying attention to areas of uneven skin tone, pigmentation and fine lines.

Source: Naturisimo

Effective ingredients missing or their concentration is too low.

tocopherol 0.1% - 0.35%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Evens skin tone

What does the product description say?

How to Use Each morning and evening, smooth Living Nature Active Brightening Serum onto face and neck after cleansing and toning, paying attention to areas of uneven skin tone, pigmentation and fine lines.

Source: Naturisimo

Effective ingredients missing or their concentration is too low

salicylic acid 0.05% - 0.2%

Irritation risk:

Concentration: Insufficient!

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

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Ingredients & concentrations

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Key Actives

ascophyllum nodosum extract 0.5% - 1.2%

Irritation risk:

Works for: Moisturizing, Anti-oxidation

Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect

rosa canina fruit oil 0.3% - 0.7%

Irritation risk:

Works for: Moisturizing, Anti-oxidation

A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating

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Potential irritants

salicylic acid 0.05% - 0.2%

Irritation risk:

Works for: Anti-inflammatory, Anti-blemish, Exfoliation, Antibacterial, Evens skin tone

parfum 0.01% - 0.05%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

Comodogenic ingredients

cocos nucifera oil 2% - 3%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

glycerin 3.8% - 5.7%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

pentylene glycol 3.7% - 5.5%

Irritation risk:

Works for: Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

Ingredient list view

Water, Glycerin, Pentylene glycol, Pentaclethra macroloba seed oil, Cocos nucifera oil, Isoamyl laurate, Cetearyl olivate, Galactoarabinan, Sorbitan olivate, Unknown, Ascophyllum nodosum extract, Xanthan gum, Sodium hyaluronate, Rosa canina fruit oil, Aloe barbadensis leaf juice powder, Tocopherol, Salicylic acid, Sodium phytate, Parfum

	Living Nature - Active Brightening Serum	goop - 20% Vitamin C & Hyaluronic Acid Glow Serum	Ecooking - 50+ Serum	HydroPeptide - Firma-Bright 20% Vitamin C Booster	Medical Beauty Research - Tissue Activator Serum	OXYjet - Serum 1	Dr. Brandt - Drop of Strength All Day Strengthening Serum	Veracity - BIOEVOLVE SERUM	TOUN28 - Centella Asiatica + Peptide Serum	Sun Bum - Hydrating Serum	Germaine de Capuccini - Hydracure Hyaluronic Force Serum
Price
WIMJ similarity score		40%	39%	39%	39%	38%	38%	38%	38%	38%	38%
Key ingredients	ascophyllum nodosum extract cocos nucifera oil +4 more	Common: galactoarabinan glycerin +1 more Other: ascorbic acid ferulic acid	Common: glycerin sodium hyaluronate Other: cannabidiol - synthetically produced	Common: sodium hyaluronate glycerin Other: niacinamide sodium ascorbyl phosphate +4 more	Common: glycerin sodium hyaluronate Other: tripeptide-1 tripeptide-10 citrulline +2 more	Common: glycerin sodium hyaluronate Other: panthenol glycosphingolipids +6 more	Common: glycerin sodium hyaluronate Other: caprylic/capric triglyceride diglycerin	Common: sodium hyaluronate glycerin Other: niacinamide tripeptide-1 +5 more	Common: glycerin sodium hyaluronate Other: madecassoside copper tripeptide-1 +7 more	Common: cocos nucifera oil glycerin Other: niacinamide dimethicone +6 more	Common: glycerin sodium hyaluronate Other: hydrolyzed hyaluronic acid
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	parfum Has skin benefit? salicylic acid Has skin benefit? +5 more	phenethyl alcohol Has skin benefit? decyl glucoside Has skin benefit? +10 more	citric acid Has skin benefit? potassium sorbate Has skin benefit? +3 more	hydrangea arborescens root extract Has skin benefit? anogeissus leiocarpus bark extract Has skin benefit? +7 more	triethanolamine Has skin benefit? sorbic acid Has skin benefit? +6 more	bupleurum falcatum root extract Has skin benefit? pullulan Has skin benefit? +6 more	sodium cocoyl glutamate Has skin benefit? sodium citrate Has skin benefit? +7 more	caprylyl glycol Has skin benefit? hexylene glycol Has skin benefit? +6 more	caprylyl glycol Has skin benefit? madecassoside Has skin benefit? +4 more	pullulan Has skin benefit? ethylhexylglycerin Has skin benefit? +2 more	benzyl alcohol Has skin benefit? ethylhexylglycerin Has skin benefit? +1 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +17 more	water Has skin benefit? ascorbic acid Has skin benefit? +21 more	water Has skin benefit? aloe barbadensis leaf extract Has skin benefit? +11 more	water Has skin benefit? sodium ascorbyl phosphate Has skin benefit? +24 more	water Has skin benefit? pentylene glycol Has skin benefit? +29 more	water Has skin benefit? pentylene glycol Has skin benefit? +25 more	water Has skin benefit? isopentyldiol Has skin benefit? +19 more	water Has skin benefit? glycerin Has skin benefit? +26 more	water Has skin benefit? propanediol Has skin benefit? +17 more	water Has skin benefit? dimethicone Has skin benefit? +28 more	water Has skin benefit? pentylene glycol Has skin benefit? +6 more

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Living Nature Active Brightening Serum

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Moisturizing

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Anti-aging

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Evens skin tone

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