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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"helps reduce inflammation and replenish your skin’s natural radiance Carotenoids, Plant Sterols and Essential Fatty Acids."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: cylindrotheca fusiformis extract, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: copernicia cerifera wax, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
26% - 32%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
5.2% - 6.3%
An emollient that helps soften the skin. Can increase penetration of other ingredients
5.7% - 7%
Used to absorb oil and can temporarily mattify skin
4.7% - 5.7%
Brazilian palm wax. Helps soften the upper layer of the skin
4.2% - 5.1%
Helps to soften the upper layer of the skin and create a nice product consistency
3.1% - 3.8%
A mineral that is used to improve the texture of cosmetic products
2.3% - 2.8%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
1.9% - 2.3%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
1.7% - 2%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
1.2% - 1.5%
Helps soften the upper layer of the skin
1% - 1.3%
Used to thickenthe product consistency
1% - 1.2%
A preservative
0.75% - 1.15%
Helps preserve products and creates a nice product texture
0.9% - 1.1%
0.95% - 1.15%
Helps improve the product appearance
1.1% - 1.3%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.75% - 1.1%
0.7% - 1.05%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.7% - 1.05%
Help soften the upper layer of the skin
0.7% - 1%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.6% - 0.85%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.6% - 0.95%
0.55% - 0.85%
A colorant that can add a pearl-like appearance to the formulation
0.7% - 1%
An emollient. Can be helpful for restoring skin barrier function.
0.65% - 0.95%
Helps skin moisturization by attracting water to the upper layer of the skin. Might have some anti-oxidant properties but research confirming effectiveness in skin is lacking
0.55% - 0.8%
0.55% - 0.85%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.65% - 0.95%
Might help to soften the upper layer of the skin. Is claimed to have anti-oxidant properties, but evidence in missing
0.55% - 0.85%
A plant extract that might have some anti-inflammatory and anti-oxidant properties but evidence is missing
0.55% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 0.85%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.55% - 0.8%
The ingredient is not recognized
TBC
0.65% - 0.95%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.65% - 1%
An emollient that helps soften the skin. Can increase penetration of other ingredients
0.65% - 0.95%
A mineral that is used to improve the texture of cosmetic products
0.6% - 0.85%
Used to absorb oil and can temporarily mattify skin
0.7% - 1%
Brazilian palm wax. Helps soften the upper layer of the skin
0.75% - 1.15%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.7% - 1.05%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.55% - 0.85%
Helps soften the upper layer of the skin
0.55% - 0.8%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.55% - 0.85%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.6% - 0.9%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.5% - 0.75%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.6% - 0.9%
An emollient. Can be helpful for restoring skin barrier function.
0.5% - 0.75%
A plant extract that might have some anti-inflammatory and anti-oxidant properties but evidence is missing
0.45% - 0.65%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.5% - 0.75%
Helps skin moisturization by attracting water to the upper layer of the skin. Might have some anti-oxidant properties but research confirming effectiveness in skin is lacking
0.4% - 0.6%
Might help to soften the upper layer of the skin. Is claimed to have anti-oxidant properties, but evidence in missing
0.4% - 0.6%
A preservative
0.35% - 0.6%
Helps preserve products and creates a nice product texture
0.45% - 0.65%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.3% - 0.55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.45% - 0.7%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.35% - 0.6%
A colorant that can add a pearl-like appearance to the formulation
0.45% - 0.65%
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.2% - 0.35%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.25%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.2% - 0.35%

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