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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with Korean pearl and grapefruit extracts the Klavuu White Pearlsation Serum Mask brightens your skin tone and diminishes fine lines and wrinkles."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"The result is a more calm, hydrated and even complexion."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"This sheet mask is soaked with 45% centella asiatica leaf water, an ultra-soothing ingredient, along with hyaluronic acid to boost skin’s moisture levels."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera fruit extract, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps dissolve other ingredients in a formulation
6.4% - 7.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
4% - 4.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
2.3% - 2.9%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.9% - 2.3%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
1.7% - 2%
A preservative
0.75% - 1.1%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
1.2% - 1.5%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
0.95% - 1.2%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
0.7% - 1.05%
The ingredient is not recognized
TBC
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.65% - 0.95%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.55% - 0.85%
Helps attract water to the upper layer of the skin and improves the product texture
0.5% - 0.8%
Used to create a thicker product consistency
0.5% - 0.75%
Helps preserve products and creates a nice product texture
0.5% - 0.8%
A preservative
0.5% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.65%
Helps oil and water mix together
0.45% - 0.65%
Helps oil and water mix together
0.4% - 0.6%
0.3% - 0.6%
0.3% - 0.6%
0.3% - 0.55%
0.3% - 0.5%
Plant extract that might have some anti-inflammatory properties
0.25% - 0.5%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.3% - 0.6%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.25% - 0.45%
0.25% - 0.45%
A plant extract that can help strengthen the skin barrier function and improve skin moisture levels
0.25% - 0.4%
A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating
0.2% - 0.4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.2% - 0.35%
0.2% - 0.35%
A plant extract that is added for its fragrance. Can be irritating
0.15% - 0.3%
Used as a fragrance and can be irritating
0.15% - 0.25%
0.15% - 0.25%
0.1% - 0.15%
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
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Potential Irritants
All ingredients
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Questions

Scientific Sources