The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, glyceryl acrylate/acrylic acid copolymer.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: methicone, squalane.

glyceryl acrylate/acrylic acid copolymer 0.35% - 0.6%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency

glycine soja oil 0.2% - 0.4%

Irritation risk: Comedogenicity: Medium

Concentration: Effectiveness: HIGH

A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.

squalane 1.5% - 1.8%

Irritation risk:

Concentration: Effectiveness: HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Anti-aging

What does the product description say?

With a touch of sheer coverage, the powder avoids settling into fine lines and pores, giving a modern matte finish that is crease-free.

Source: Lookfantastic

Effective ingredients missing or their concentration is too low.

tocopherol 0.15% - 0.3%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

ascorbyl palmitate 0.2% - 0.35%

Irritation risk:

Concentration: Insufficient!

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

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Ingredients & concentrations

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Key Actives

glycerin 4.5% - 5.5%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

ethylhexyl olivate 2.3% - 2.8%

Irritation risk:

Works for: Moisturizing

Helps soften the upper layer of the skin

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Potential irritants

phenylpropanol 0.25% - 0.45%

Irritation risk:

Helps mask the smell of other ingredients and helps preserve the product formulation

caprylyl glycol 1.2% - 1.5%

Irritation risk:

Works for: Moisturizing

Helps preserve products and creates a nice product texture

Comodogenic ingredients

ethylhexyl palmitate 0.25% - 0.5%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin and create a nice product texture

zea mays starch 0.25% - 0.45%

Irritation risk: Comedogenicity: High

Works for: Mattifying

Used to thicken the product's consistency

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

glycerin 4.5% - 5.5%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

butylene glycol 4% - 4.8%

Irritation risk:

Works for: Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

Ingredient list view

Water, Glycerin, Butylene glycol, Neopentyl glycol diheptanoate, Ethylhexyl olivate, Isododecane, Peg-8/smdi copolymer, Squalane, Caprylyl glycol, Polyurethane-35, Sorbeth-30 tetraisostearate, Ammonium acryloyldimethyltaurate/vp copolymer, Dipropylene glycol, Sorbitan sesquiisostearate, Acrylates/beheneth-25 methacrylate copolymer, Xanthan gum, Ppg-8-ceteth-20, Glyceryl acrylate/acrylic acid copolymer, Potassium hydroxide, Methylpropanediol, Trisodium edta, Sodium citrate, Sodium carrageenan, Citric acid, Mica, Phenylpropanol, Sea salt, Maris sal, Phenoxyethanol, Iron oxides, Unknown, Talc, Magnesium myristate, Nylon-12, Caprylic/capric triglyceride, Ethylhexyl palmitate, Zea mays starch, Sodium dehydroacetate, Methylparaben, Lauroyl lysine, Propylparaben, Polymethyl methacrylate, Butylparaben, Ascorbyl palmitate, Glycine soja oil, Tocopherol, Methicone, Ultramarines, Iron oxides, Unknown

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WIMJ similarity score		33%	31%	30%	27%	27%	27%	26%	19%	17%	17%
Key ingredients	caprylic/capric triglyceride ethylhexyl olivate +5 more	Common: caprylic/capric triglyceride squalane +1 more Other: panthenol dimethicone +2 more	Common: caprylic/capric triglyceride glycerin +1 more Other: arginine butyrospermum parkii butter +5 more	Common: glycerin methicone +1 more Other: ascorbyl glucoside palmitoyl tripeptide-1 +15 more	Common: caprylic/capric triglyceride glycerin +1 more Other: niacinamide ascorbyl glucoside +11 more	Common: glycerin squalane +1 more Other: niacinamide ceramide np +7 more	Common: caprylic/capric triglyceride glycerin +1 more Other: niacinamide panthenol +9 more	Common: glycerin squalane +1 more Other: benzoyl peroxide phytosphingosine +8 more	Common: caprylic/capric triglyceride ethylhexyl olivate +2 more Other: butyrospermum parkii butter carthamus tinctorius seed oil +4 more	Common: glycerin squalane +1 more Other: potassium azeloyl diglycinate anhydroxylitol +9 more	Common: caprylic/capric triglyceride caprylic/capric triglyceride +6 more Other: niacinamide niacinamide +20 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH
Potential Irritants	phenylpropanol Has skin benefit? glycine soja oil Has skin benefit? +12 more	pullulan Has skin benefit? ethylhexylglycerin Has skin benefit? +5 more	citric acid Has skin benefit? trisodium ethylenediamine disuccinate Has skin benefit? +5 more	methyldihydrojasmonate Has skin benefit? potassium sorbate Has skin benefit? +18 more	vaccinium macrocarpon fruit extract Has skin benefit? rosa hybrid flower extract Has skin benefit? +17 more	citric acid Has skin benefit? potassium sorbate Has skin benefit? +7 more	ci 19140 Has skin benefit? nelumbo nucifera flower extract Has skin benefit? +18 more	methylisothiazolinone Has skin benefit? benzoyl peroxide Has skin benefit? +10 more	parfum Has skin benefit? jasminum officinale extract Has skin benefit? +7 more	linalool Has skin benefit? limonene Has skin benefit? +21 more	parfum Has skin benefit? sorbitan sesquioleate Has skin benefit? +55 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +48 more	water Has skin benefit? butylene glycol Has skin benefit? +22 more	water Has skin benefit? dimethicone Has skin benefit? +23 more	water Has skin benefit? methyl trimethicone Has skin benefit? +69 more	water Has skin benefit? c12-20 acid peg-8 ester Has skin benefit? +58 more	water Has skin benefit? squalane Has skin benefit? +43 more	water Has skin benefit? glycerin Has skin benefit? +46 more	water Has skin benefit? glycerin Has skin benefit? +51 more	water Has skin benefit? ethylhexyl olivate Has skin benefit? +37 more	water Has skin benefit? squalane Has skin benefit? +54 more	unknown Has skin benefit? water Has skin benefit? +153 more

PRODUCT REVIEW

Laura Mercier Pure Canvas Primer Hydrating & Translucent Loose Setting Powder

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Moisturizing

What does the product description say?

Anti-aging

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