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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Gentle but effective, this advanced anti-ageing serum is designed to minimise the appearance of fine lines and wrinkles to encourage a youthful glow."
WIMJ summary for anti-aging

This product contains adenosine, ascorbyl glucoside. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"An important first step of every beauty routine, the lightweight serum absorbs quickly, encouraging a replenished, clarified and more even-toned complexion."
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ascorbyl glucoside, bifida ferment lysate.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"A dose of hyaluronic acid maintains optimum moisture levels helping to plump and firm the look of skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: salicyloyl phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ascorbyl glucoside, bifida ferment lysate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Consists of remains of dead yeast bacteria cells. Helps to hydrate the skin and reduce irritation. Might has some anti-oxidant effect
6.1% - 7.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
3.1% - 3.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.4% - 2.9%
Used to regulate product's pH
1.9% - 2.3%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.7% - 2.1%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
1.4% - 1.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.1% - 1.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.9% - 1.1%
Used to adjust the product's pH
0.65% - 0.95%
A preservative
0.25% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.45% - 0.65%
Yeast extract. Helps attract water to the upper layer of the skin
0.35% - 0.65%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.35% - 0.65%
Helps oil and water mix together
0.4% - 0.6%
Helps oil and water mix together
0.35% - 0.6%
A plant extract that helps attract water to the upper layer of the skin and might have some anti-oxidant properties
0.3% - 0.5%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.5%
Helps attract water to the upper layer of the skin. Might have anti-aging benefits but solid study data is lacking
0.25% - 0.4%
Used to create a thicker product consistency
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
0.2% - 0.4%
Used to create a thicker product consistency
0.25% - 0.45%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.25% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.4%
Helps attract water to the upper layer of the skin
0.25% - 0.5%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.3%
Stabilizes the product formulation
0.1% - 0.25%
0.1% - 0.2%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.05%

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