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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Lightweight and non-greasy, the toner removes pore-clogging debris and minimises blackheads and breakouts, whilst ensuring a smooth, shine-free finish."
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: zinc pca

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Synergising Witch Hazel and Amazonian White Clay, the dual-phase formula effectively sweeps over skin to eliminate excess oil and dead skin, without stripping moisture or uncomfortable tightness."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, zinc pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
7.7% - 11.6%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.7% - 5.6%
Used to create a nice product consistency
2.8% - 4.3%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
2% - 3.1%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
1.5% - 2.2%
A seaweed extract that contains sugars and can be helpful in attracting water to the upper layers of the skin if used in high enough concentrations
1.3% - 2%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.55% - 1.3%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
1.2% - 1.8%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.95% - 1.4%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.5% - 1.2%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.4% - 0.95%
A solvent with some emollient properties
0.4% - 0.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.8%
A plant extract that contains an essential oil and often used for its fragrance. Can be irritating. It has some anti-bacterial and anti-oxidant properties
0.15% - 0.6%
Used to adjust the product's pH
0.15% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.35%
Stabilizes the product formulation
0.05% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%

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WIMJ similarity score
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Irritancy
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources