
“Skin remains hydrated all day long, with a non-sticky finish.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
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Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinMineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Glycerin, Paraffinum liquidum, Butylene glycol, Squalane, Betaine, Dimethicone, Gossypium herbaceum seed extract, Sodium hyaluronate, Carbomer, Steareth-6, Tetrasodium edta, Sodium hydroxide, Phenoxyethanol, Sodium benzoate, Methylparaben, Parfum
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| KUMANO COSMEReihaku Hatomugi Body LotionYOUR PRODUCT | HatomugiThe Body Milk | matsukiyoBody Milk No Fragrance | Cosme StationP's Cica Body Lotion | |
|---|---|---|---|---|
| Match | — | 74% | 74% | 73% |
| Price | — | $11.99 | $21.80 | $13.41 |
| Shared key ingredients | — | 6 of 6 | 5 of 6 | 6 of 6 |
| Key difference | — | Jojoba Oil | Petrolatum | Butyrospermum Parkii Butter |
| Irritancy | Medium | Medium | Low | Medium |
| Drying alcohol | — | — | — | Contains drying alcohol |
| View product | Shop | Shop | Shop |
More alternatives: Garnier Intensive 7 Days Coconut Lotion Dry Rough SkinLubriderm Full Body Lotion Fragrance-Free
"KUMANO COSME - Reihaku Hatomugi Body Lotion" has a good moisturizing formula. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. KUMANO COSME - Reihaku Hatomugi Body Lotion ticks this box. Humectants in this product (betaine, glycerin, sodium hyaluronate and butylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Paraffinum liquidum, dimethicone and squalane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 16.40$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 6 studies and safety reviews.
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