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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Pure Clean Foam"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (capric acid, cocamidopropyl betaine, decyl glucoside, hexylene glycol, lauric acid, myristic acid, polysorbate 20, sodium lauroyl glutamate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, decyl glucoside

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold
See a mistake?
What does the product description say?
"Discover KIKO MILANO Pure Clean Foam, a purifying face cleansing mousse."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 50/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together. Can be irritating
8.4% - 10.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.4% - 5.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.4% - 2.9%
Helps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes
2% - 2.5%
Used as a cleansing agent. It creates foam
1.6% - 2%
Helps oil and water mix together
1.5% - 1.8%
Used to adjust the pH in formulations
1.2% - 1.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.9% - 1.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.65% - 0.95%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.5% - 0.8%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Helps soften the upper layer of the skin and create a nice product finish
0.4% - 0.6%
Helps create a more spreadable product texture
0.3% - 0.6%
A preservative
0.3% - 0.6%
Stabilizes the product formulation
0.25% - 0.45%
Helps oil and water mix together. Could be comedogenic
0.25% - 0.5%
0.3% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.2% - 0.35%
A preservative
0.15% - 0.25%
0.15% - 0.25%
0.15% - 0.25%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.1% - 0.2%
A preservative
0.1% - 0.25%
Used to stabilize the product formulation and can help absorb oil
0.1% - 0.15%

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Scientific Sources