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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, aloe barbadensis extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, triticum vulgare germ oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: lanolin, petrolatum

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains tocopherol. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
22% - 33%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
5.8% - 8.7%
Sebum of wool-bearing animals (most commonly sheep). Helps soften the upper layer of the skin and reduce the skin water loss. In rare cases could be an allergen. Not suitable for vegans
3.8% - 5.7%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
4.1% - 6.2%
Used to preserve products, dissolve other ingredients and create a nice product texture
3.2% - 4.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
2.1% - 3.1%
Helps preserve products and creates a nice product texture
1.9% - 2.8%
Used to increase stability of product formulations
1.2% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1.1% - 1.6%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.85% - 1.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.55% - 1.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.3% - 0.7%
0.2% - 0.8%
A fragrance. Can be irritating
0.15% - 0.65%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.05% - 0.3%
0.05% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%

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Irritancy
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MEDIUM
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources