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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"a hydrating under-eye cream Good For."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, trehalose.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW
Ingredient Irritancy Skin Benefit
cetyl ethylhexanoate
Has skin benefit
1,2-hexanediol
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 5.9%
An emollient that helps soften the skin and creates a thicker product texture
3.6% - 5.4%
A preservative
1.5% - 2.2%
Helps to soften the upper layer of the skin and create a nice product texture
2% - 3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.6% - 2.4%
Helps oil and water mix together
1.3% - 2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.2% - 1.8%
Helps oil and water mix together
0.9% - 1.35%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.6% - 1.35%
A sugar that attracts water to the upper layer of the skin
0.45% - 1%
A plant oil that helps soften the upper layer of the skin
0.35% - 0.85%
An emollient that is naturally present in skin and helps soften it
0.35% - 0.75%
Helps dissolve other ingredients in the formula
0.15% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.5%
Helps oil and water mix together and works as an emollient
0.2% - 0.7%
Helps adjust pH in products
0.05% - 0.3%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.05% - 0.25%
Used to create a thicker product consistency
0.05% - 0.2%
Used to stabilize product formulations
0.01% - 0.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.1%

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Price
WIMJ similarity score
37%
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28%
28%
28%
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28%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources