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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
Helps soften the upper layer of the skin and create a thicker product consistency
3.6% - 5.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.5% - 3.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.1%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.7% - 2.6%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.4% - 2.1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.3% - 1.9%
A preservative
1% - 1.5%
An emollient that is naturally present in skin and helps soften it
0.9% - 1.35%
Helps oil and water mix together and works as an emollient
0.6% - 1.4%
Helps oil and water mix together
0.45% - 1.05%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.35% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 1%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.2% - 0.75%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.55%
Used to create a thicker product consistency
0.1% - 0.45%
Used to adjust the product's pH
0.1% - 0.35%
0.05% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources