
“Softens lines, improves skin tone and reduces pigmentation”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“Vegan stem cell serum reverses signs of ageing”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“A plant-powered stem-cell serum that addresses uneven skin tone and pigmentation, visibly plumping and improving skin's radiance.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
This product contains antioxidants (centella asiatica extract, ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
More about Ginkgo biloba leaf extractIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
More about Calendula officinalis flower extractOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
More about Ginkgo biloba leaf extractA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
More about Calendula officinalis flower extractHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
More about Dipotassium glycyrrhizateA plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
More about Olea europaea leaf extractA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholUsed mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
More about LecithinOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps oil and water mix together
More about Peg-40 hydrogenated castor oilRed algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
More about Chondrus crispus extractSoftens the upper layer of the skin and can support skin barrier function
More about EctoinA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
More about Centella asiatica extractAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumUsed to create a thicker product consistency
More about Xanthan gumHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidUnknown, Ginkgo biloba leaf extract, Niacinamide, Calendula officinalis flower extract, Water, Glycerin, Rosa centifolia flower water, Butylene glycol, Ginkgo biloba leaf extract, Calendula officinalis flower extract, Panthenol, Sodium polyglutamate, Unknown, Niacinamide, Dipotassium glycyrrhizate, Glycosyl trehalose, Olea europaea leaf extract, Phenoxyethanol, Chlorphenesin, Allantoin, Alcohol, Lecithin, Sodium hyaluronate, Peg-40 hydrogenated castor oil, Malus domestica fruit cell culture extract, Chondrus crispus extract, Ectoin, Centella asiatica extract, Ethylhexylglycerin, Parfum, Sodium benzoate, Potassium sorbate, Xanthan gum, Propylene glycol, Citric acid, Unknown
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Joanna VargasEden Rejuvenating Pro SerumYOUR PRODUCT | innisfreeGreen Tea Seed Hyaluronic Serum - Face Serum | Element EightO2 Niacinamide Eight Active Serum | SKIN 1004.Madagascar Centella Tone Brightening Capsule Ampoule Jumbo - Ampoule capsule éclaircissante grand format | |
|---|---|---|---|---|
| Match | — | 90% | 90% | 89% |
| Price | — | $25.00 | $185.00 | $14.00 |
| Shared key ingredients | — | 6 of 11 | 5 of 11 | 4 of 11 |
| Key difference | — | 3-O-Ethyl Ascorbic Acid | Pentapeptide-18 | Madecassoside |
| Irritancy | High | Medium | Medium | Low |
| Drying alcohol | Contains drying alcohol | — | Contains drying alcohol | — |
| View product | Shop | Shop | Shop |
More alternatives: Arencia Deep Water Surge Hydrating Serum 30Luzern Laboratories Luzern WE3 Triple Action Serum Wrinkle Corrector
Every concentration estimate and effectiveness label is anchored to one of these 28 studies and safety reviews.
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