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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This LI Effector is a serum enriched with licorice root extract to soothe the skin and protect it from harmful externalities while evening out the skin tone."
WIMJ summary for evens skin tone

This product contains ingredients (glycyrrhiza glabra root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Infused with PGA from fermented soybeans, this concentrate is packed with brightening and moisturizing properties to make your skin radiant and supple."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, polyglutamic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
6.1% - 9.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.6% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.6% - 3.9%
Helps attract water to the upper layer of the skin.
1.9% - 2.9%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.2% - 1.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.9% - 1.35%
Used to dissolve other ingredients. Might be irritating
0.4% - 0.9%
Used to adjust pH of the product and can help improve the product's smell
0.15% - 0.7%
A preservative
0.05% - 0.25%
Stabilizes the product formulation
0.05% - 0.2%

Similar products & dupes

It'S SKIN - Power 10 Formula LI Effector
idealove - The Balancing Act, Aloe Propolis BHA Toner
The INKEY List CA - Polyglutamic Acid Serum
Bythebeau - Babchi Skin Rejuvenating Serum
Bonjour - Bonajur Green Tea Water Cream
KEEP COOL - Soothe 85% Bamboo Toner
Cosmetex Roland - Loshi Moisture Horse Oil Face Mask
Awake Beauty - Sweet Hydration Moisturizer
Glow Hub Beauty - hydration hero
ASDM Beverly Hills - Tepezcohuite Gel Serum
TOUN28 - Centella Asiatica + Peptide Serum
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources