It Cosmetics Your Skin But Better Makeup Primer+ Oil-Free

It Cosmetics Your Skin But Better Makeup Primer+ Oil-Free

Efficacy75/100IrritancyHigh

Works for

Moisturizing
Glycerin, Dimethicone + 9 more
Works
What the product description says
“IT Cosmetics Your Skin But Better Makeup Primer+ Oil-Free is a makeup-gripping base that hydrates your skin while extending the wear of your makeup.”
Source: Ulta

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, glyceryl acrylate/acrylic acid copolymer.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetyl dimethicone.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.9–5.8%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~2.7–4.1%
Capryloyl glycineKey activeEffect: MediumHelps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin~1.4–2.1%
Cetyl dimethiconeKey active· EmollientEffect: HighA type of silicone. Helps soften the upper layer of the skin and creates a nice, light product texture~1.1–1.6%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.3–0.75%
Glyceryl acrylate/acrylic acid copolymerKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency~0.1–0.45%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.35–0.85%
Bis-peg-18 methyl ether dimethyl silane· Humectant, EmollientEffect: LowA type of silicone that helps soften the upper layer of the skin and create a nice product texture~0.3–0.75%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.2–0.75%
Aloe barbadensis leaf juice powderEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~0.1–0.45%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.2%

Can it cause trouble?

Irritancy
3 strong irritants: Alcohol denat., Zingiber officinale root extract + 1 more — patch-test recommended
High risk
We flagged 11 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~3.6–5.3%est.
Zingiber officinale root extractA plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lackingHigh~0.05–0.3%est.
Cinnamomum cassia bark extractUsed as a fragrance. Can be irritatingHigh~0.1–0.35%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.35–0.85%est.
Dimethicone/peg-10/15 crosspolymerHelps oil and water mix togetherMedium~0.2–0.8%est.
Trisodium ethylenediamine disuccinateUsed to improve stability of the formulationMedium~0.15–0.6%est.
Aloe barbadensis leaf juice powderTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~0.1–0.45%est.
Glyceryl acrylate/acrylic acid copolymerHelps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistencyMedium~0.1–0.45%est.
Cetearyl glucosideHelps water and oil in the product mix well together and improves product textureMedium~0.1–0.45%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.05–0.25%est.
Ci 14700A colorantMedium~0.05–0.2%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.3–0.75%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.9–5.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Alcohol denat.~3.6–5.3%
Irritant · high
Irritation risk
High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.
Dimethicone~2.7–4.1%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Ammonium polyacryloyldimethyl taurate~2–3.1%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Ammonium polyacryloyldimethyl taurate
Silica~1.8–2.7%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Capryloyl glycine~1.4–2.1%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin

More about Capryloyl glycine
Cetyl dimethicone~1.1–1.6%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of silicone. Helps soften the upper layer of the skin and creates a nice, light product texture

More about Cetyl dimethicone
Carbomer~0.85–1.25%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Silica silylate~0.55–1.25%
Formula
Irritation risk
Low

Helps create a thicker product consistency

More about Silica silylate
Boron nitride~0.45–1%
Formula
Irritation risk
Low

Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation

More about Boron nitride
Caprylyl glycol~0.35–0.85%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Bis-peg-18 methyl ether dimethyl silane~0.3–0.75%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

A type of silicone that helps soften the upper layer of the skin and create a nice product texture

More about Bis-peg-18 methyl ether dimethyl silane
Butylene glycol~0.2–0.75%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Dimethicone/peg-10/15 crosspolymer~0.2–0.8%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together

More about Dimethicone/peg-10/15 crosspolymer
Cetearyl alcohol~0.3–0.75%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Sodium hydroxide~0.15–0.65%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Trisodium ethylenediamine disuccinate~0.15–0.6%
Irritant · medium
Irritation risk
Medium

Used to improve stability of the formulation

More about Trisodium ethylenediamine disuccinate
Totarol~0.15–0.55%
Formula
Irritation risk
Low
More about Totarol
Aloe barbadensis leaf juice powder~0.1–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice powder
Glyceryl acrylate/acrylic acid copolymer~0.1–0.45%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency

More about Glyceryl acrylate/acrylic acid copolymer
Cetearyl glucoside~0.1–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil in the product mix well together and improves product texture

More about Cetearyl glucoside
Dipropylene glycol~0.1–0.35%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Zingiber officinale root extract~0.05–0.3%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking

More about Zingiber officinale root extract
Sanguisorba officinalis root extract~0.15–0.65%
Formula
Cinnamomum cassia bark extract~0.1–0.35%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Cinnamomum cassia bark extract
Sodium citrate~0.05–0.25%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Ci 14700~0.05–0.2%
Irritant · medium
Irritation risk
Medium

A colorant

More about Ci 14700
Tocopherol~0.05–0.2%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Ingredient list view

Water, Glycerin, Alcohol denat., Dimethicone, Ammonium polyacryloyldimethyl taurate, Silica, Phenoxyethanol, Capryloyl glycine, Cetyl dimethicone, Carbomer, Silica silylate, Boron nitride, Caprylyl glycol, Bis-peg-18 methyl ether dimethyl silane, Butylene glycol, Dimethicone/peg-10/15 crosspolymer, Cetearyl alcohol, Sodium hydroxide, Trisodium ethylenediamine disuccinate, Totarol, Aloe barbadensis leaf juice powder, Glyceryl acrylate/acrylic acid copolymer, Cetearyl glucoside, Dipropylene glycol, Zingiber officinale root extract, Sanguisorba officinalis root extract, Cinnamomum cassia bark extract, Sodium citrate, Ci 14700, Tocopherol

Compare prices

Retailers ranked by price — lowest first.

Amazon USPrice as of 11/13 12:27 GMT
$42.00
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Ulta1 oz
$42.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
It CosmeticsYour Skin But Better Makeup Primer+ Oil-FreeYOUR PRODUCTStilaOne Step Correct Skin Tone Correcting & Brightening PrimerLancômePrep and Matte PrimerPeter Thomas RothSkin To Die For Redness-Reducing Treatment Primer
Match—37%36%36%
Price$42.00$22.94−$19.06$39.32−$2.68—
Shared key ingredients—3 of 42 of 42 of 4
Key difference—Retinyl PalmitateAdenosineMadecassoside
Irritancy High Medium Medium Medium
Drying alcohol Contains drying alcohol — Contains drying alcohol —
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It Cosmetics Your Skin But Better Makeup Primer+ Oil-Free
It CosmeticsYour Skin But Better Makeup Primer+ Oil-Free

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As an Amazon Associate, WIMJ earns from qualifying purchases.